Brand Tone

Authentic, Elegant, and Rooted

Brand Values

• •Heritage & Tradition: Preserving and promoting the ancestral craft of weaving from Bhagalpur.
• •Craftsmanship & Quality: Dedication to "meticulous attention to detail" and "finest materials."
• •Authenticity: Offering genuine handloom products.
• •Empowerment: Supporting local weavers.
• •Customer Trust & Relationship: Striving to build "love and trust with our clients."
• •Modern Elegance: Blending "traditional fabrics with modern designs."
• •Self-Expression & Individuality (as stated on the original Shopify theme, though less emphasized in the current ethnic wear focus, it's still about finding clothes that speak to personal style).

Best Practices

• •Emphasize Heritage Storytelling: Consistently weave in the narrative of Bhagalpur's silk tradition, the founder's mission, and the empowerment of weavers. Use evocative language that speaks to history and craftsmanship.
• •Highlight Material Authenticity & Quality: Use specific terms like "handwoven," "pure linen," "Tussar silk," and "traditional techniques" to reinforce the quality and authenticity of the products. Detail the care and craftsmanship involved.
• •Maintain an Elegant and Respectful Voice: The language should be refined and appreciative of both the craft and the customer. Avoid overly casual slang or hype that might detract from the brand's sophisticated and traditional image.
• •Visual-Verbal Cohesion: Ensure that the imagery used alongside the copy (especially on social media and ads) aligns with the described values of elegance, tradition, and quality. If a product is "handwoven," the visuals should ideally support this.
• •Develop a Brand Lexicon: Create a list of preferred words and phrases (e.g., "artisanal," "heritage," "handcrafted," "timeless," "authentic," "woven with care") and perhaps words to avoid, to ensure all communications reflect the core brand identity consistently. Ensure this lexicon is used across the website, social media, product descriptions, and customer service.

Social Perception

Emerging Specialist, Quality-Focused (Potentially), Niche Player, Trustworthy (for its specific offerings)

Copy Examples

• •Kihums: Weaving tradition into every thread. Discover authentic handloom sarees and ethnic wear, crafted with passion in the Silk City of India. Embrace timeless elegance. Shop now.
• •Feel the legacy of Bhagalpur silk. Our handwoven Tussar silk sarees are a testament to generations of craftsmanship, designed for the modern woman who values heritage and style.
• •Founded by Sana in 2018, Kihums is a promise – a promise to our weavers and to you. Experience the love and meticulous care woven into each garment, connecting you to a rich heritage of Indian textiles.
• •Celebrate in authentic splendor. Kihums brings you exquisite handloom sarees and kurta sets, perfect for making every occasion memorable. Dress in tradition, shine with elegance.
• •More than just clothing, it's a piece of art. Kihums empowers local artisans from Bhagalpur, bringing you unique, high-quality traditional wear that tells a story of skill and dedication.