Brand Tone

Fun and Playful, Friendly and Approachable, Enthusiastic and Joyful, Comfort-Oriented, Inclusive

Brand Values

• •Joy and Fun
• •Comfort
• •Quality and Authenticity
• •Self-Expression and Individuality
• •Customer Happiness
• •Adventure

Best Practices

• •Embrace Playfulness: Use lighthearted language, puns (where appropriate, like "purrfect fit"), and a sense of humor. Keep the tone upbeat and positive.
• •Focus on Fun and Joy: Consistently highlight the enjoyment, happiness, and adventure that Kigurumi bring to everyday life and special occasions.
• •Prioritize "Comfort" in Descriptions: Always emphasize the soft, cozy, and comfortable nature of the Kigurumi. Use descriptive words that evoke a sense of warmth and relaxation.
• •Be Inclusive and Friendly: Use welcoming language that speaks to everyone. Address the audience directly and maintain an approachable, conversational style, as if talking to a friend.
• •Stay Enthusiastic and Genuine: Let the passion for the products and the lifestyle they represent shine through. Authenticity in excitement is contagious. Highlight the "Kigurumi Love."

Social Perception

Positive, Fun and Whimsical, Good Quality, Community-Oriented, Associated with Japanese Pop Culture

Copy Examples

• •Headline: Unleash Your Inner Animal! ✨ Body: Slip into a Kigurumi.com onesie and let the cozy adventures begin! Perfect for epic gaming nights, movie marathons, or just being your awesome self. Get ready for ultimate comfort and endless fun! #HelloKigurumi
• •Headline: Officially Awesome. Seriously Comfy. 🎉 Body: Why settle for less? Our Kigurumi are the real deal – top-quality, super soft, and bursting with personality. Whether you're a fierce dragon or a cuddly sloth, we've got the perfect onesie to match your vibe. Find your spirit animal today!
• •Headline: Warning: May Cause Extreme Happiness. 😊 Body: It's scientifically impossible to be grumpy in a Kigurumi! (Okay, maybe not scientifically, but try it!) Bring on the smiles, the snuggles, and the silly. Life's too short for boring pajamas.
• •Headline: From Couch Potato to Party Animal – Instantly! 🥔➡️🐅 Body: Whatever your plans, a Kigurumi is your new go-to uniform. Ridiculously comfy for chilling, undeniably fun for partying. What adventure will you choose? #KigurumiDotCom
• •Headline: Join the Kigurumi Squad! 💖 Body: Share your Kigurumi moments with #HelloKigurumi and you could win a free onesie in our monthly photo contest! We love seeing how you rock your cozy style. Let the good times roll!