Brand Tone

friendly, empathetic, and educational

Brand Values

• •Family Connection
• •Educational Play
• •Screen-Free Entertainment
• •Sustainability and Social Responsibility
• •Portability and Convenience

Best Practices

• •Lead with Empathy: Always start from a place of understanding the parent's perspective. Use phrases like "We get it," "Tired of the screen-time battle?" or "Looking for a moment of peace?".
• •Focus on the Benefit, Not Just the Feature: Instead of saying "We sell educational games," say "We help you enjoy peaceful family dinners with happy, engaged kids."
• •Use a Warm and Encouraging Tone: Keep the language positive and uplifting. Use exclamation points where appropriate and address the audience directly ("you," "your family").
• •Highlight Your Values: Regularly weave your core values into your copy. Mention sustainability, screen-free fun, and family connection to build a stronger brand identity.
• •Keep it Simple and Clear: Avoid jargon. Your message should be easy for a busy parent to understand in seconds. Use short sentences, clear headlines, and bullet points to make information digestible.

Social Perception

Kietoparao Chile is perceived as a thoughtful and high-quality brand that provides a valuable service for parents. Customers and the public see them as a trustworthy source for educational toys that are both fun for children and aligned with positive parenting practices. The association with Montessori and STEAM principles further enhances their credibility. The brand is seen as an ally for parents who want to encourage creativity and critical thinking in their children while managing screen time effectively.

Copy Examples

• •Restaurant waits? Long car rides? We’ve got you. Keep them entertained for hours, no screens required. Our Kietoparao kits are packed with fun, educational games that fit right in your bag. Your new secret weapon for peaceful outings.
• •Less screen time, more "we" time. Rediscover the joy of playing together. Our game kits are designed for shared fun, helping you create precious memories, one game at a time.
• •The quietest 200 grams you'll ever carry. Our Original Kit weighs just 200 grams and contains over 20 games! From brain-teasing puzzles to creative challenges, it’s the ultimate travel companion for imaginative kids.
• •Play with purpose. Inspired by STEAM and Montessori, our games are more than just fun. They’re tools for development, designed to spark curiosity and build essential skills for the future.
• •A gift for them, a gift for you. Give the gift of creative play! Perfect for birthdays, holidays, or just because. Kietoparao kits offer endless fun for them and a little well-deserved peace and quiet for you.