Brand Tone

inspirational, spiritual, and luxurious

Brand Values

• •Holistic Wellness
• •Spirituality and Intention
• •Natural and Organic Quality
• •Healing and Support
• •Legacy and Family

Best Practices

• •Lead with "Why": Always connect the product to its deeper purposehealing, spiritual alignment, or self-care. The story and intention behind the tea are as important as the ingredients.
• •Embrace Spiritual Language: Consistently use terms like "Reiki-powered," "high vibrational energy," "crystal-charged," and "manifestation" to reinforce the brand's unique spiritual identity.
• •Balance Luxury and Wellness: Use evocative and elegant language to describe the tea experience, positioning it as a luxurious ritual. Pair this with clear explanations of the wellness benefits.
• •Tell Authentic Stories: Continue to share the founder's journey and the inspiration behind each blend. Personal stories create a strong emotional connection with the audience.
• •Educate and Inspire: Use the blog and social media to not only promote products but also to educate the audience about holistic practices like meditation, sound baths, and the benefits of the herbs used. This builds authority and community around the brand's core values.

Social Perception

The public perception of Kie's Specialty Tea is positive, particularly among those interested in wellness, spirituality, and natural health. This is supported by positive customer testimonials, strong social media engagement, the unique selling proposition as the "only Reiki Powered Tea Brand in the World," and a growing mainstream presence through platforms like Walmart.com.

Copy Examples

• •In a world that never stops, find your pause. Our Stress Assassin blend is more than just tea; it's a ritual of release. Infused with the calming energy of Reiki, each sip is a step back to your center. Unwind, decompress, and reclaim your peace.
• •Align with the cosmos. Our New Moon Spell Tea is crafted to amplify your intentions. As the new moon rises, sip and manifest with this powerful blend of Reiki-charged herbs. Your new beginning starts now.
• •Welcome to a higher state of wellness. At Kie's Specialty Tea, we believe that true luxury is found in healing. Discover our 100% organic, Reiki-powered teas, each created to restore balance and elevate your well-being. Your journey to a healthier you begins with a single cup.
• •A tribute to enduring strength and love. Nana's Favorite is a powerhouse of wellness, blending the restorative benefits of sea moss with the vibrant energy of hibiscus. This Reiki-infused iced tea is your daily shield, boosting your immune system and honoring a legacy of health.
• •Sip with intention, and with respect for the Earth. Our commitment to your well-being extends to the planet. That's why we use eco-friendly corn fiber tea bags and glass bottles for our iced teas. Pure, powerful, and consciously crafted.