Tono de Marca

Enthusiast-focused and Passionate, Informative and Helpful (DIY-centric), Community-oriented, Relatable and Approachable, Ambitious and Driven

Valores de Marca

• •Empowering Car Enthusiasts
• •Quality (Strived For)
• •Community Engagement
• •Customer Service (Aspired)
• •Giving Back
• •Transparency (Developing)

Mejores Prácticas

• •Speak the Enthusiast's Language: Use terminology and references that resonate with car lovers (e.g., "wrenching," "track beast," specific model codes like "G80"). Avoid overly formal or generic corporate speak.
• •Prioritize "How-To" and Empowerment: Frame copy around the ability for the customer to perform upgrades themselves. Highlight the availability of DIY resources and the satisfaction of self-installation.
• •Maintain a Personal and Relatable Voice: Even in product descriptions, inject a sense of passion and firsthand experience. Use "we" to refer to the Kies team and their shared enthusiasm. Reference Bryan or the team when appropriate to reinforce the personal touch seen in videos.
• •Foster Community and Interaction: Encourage engagement by asking questions, inviting users to share their builds, and referencing social media channels. Make the customer feel like part of the "Kies family."
• •Be Authentic and Transparent (Even with Challenges): While highlighting positives, don't be afraid to acknowledge the learning process or the effort that goes into product development or problem-solving. This builds trust, mirroring the approach sometimes seen in their video content. When issues arise (like stock discrepancies), address them straightforwardly in broader communications if necessary, reinforcing a commitment to improvement.

Percepción Social

Knowledgeable Resource & DIY Hub, Go-To for BMW Aftermarket Parts, Generally Positive but with Caveats, Authentic and Passion-Driven, Reseller Perception

Ejemplos de Copy

• •Headline: Your Ultimate BMW Build Starts Here. Body: Don't just dream about your perfect Bimmer, build it! At Kies Motorsports, we fuel your passion with an unmatched selection of aftermarket parts and the expert DIY guides to make it happen right in your garage. From aggressive aero to power-packed performance upgrades, find everything you need and join a community that lives and breathes ///M. #KiesMotorsports #BMWMods #DIYBuild
• •Headline: Unleash Your Inner ///Mechanic! Body: Why pay for shop labor when you can experience the satisfaction of upgrading your ride yourself? Our latest YouTube tutorial walks you step-by-step through installing the [Specific Product, e.g., MST Performance Intake]. Grab your tools, follow along with Bryan, and transform your car's performance this weekend! Got questions? Drop them in the comments – we're here to help! #DIYCar #BMWPerformance #KiesDIY
• •Headline: More Than Parts. We're a Passion. Body: Kies Motorsports isn't just an online store; it's a hub for enthusiasts like you. We meticulously select and develop parts we'd proudly put on our own builds. Check out our latest [Car Model, e.g., G80 M3] project on Instagram and see the quality and dedication that goes into everything Kies. What are you building next? #CarCommunity #BMWLife #AftermarketExperts
• •Headline: Stop Scrolling, Start Wrenching! Body: That [Specific Part, e.g., carbon fiber spoiler] you've been eyeing? It's in stock and ready to ship! Plus, our detailed installation video makes it a breeze to fit. Elevate your car's style and performance with Kies Motorsports. Quality parts, expert advice, and a community that gets it. #UpgradeYourRide #CarParts #PerformanceBMW
• •Headline: Kies Community Spotlight! 🤩 Body: We LOVE seeing your builds! Tag us @KiesMotorsports and use #KiesBuilds to show off how you're using our parts to create your dream machine. From track beasts to street stunners, your passion inspires us every day. Let's see those ultimate driving machines! #CustomerCars #BMWProjects #CarEnthusiasts