Brand Tone

Inspiring, Gentle, and Authentic

Brand Values

• •Sustainability & Circular Economy
• •Local Craftsmanship & Quality
• •Timeless Design
• •Community
• •Authenticity

Best Practices

• •Lead with Values: Always anchor the copy in Kiedo's core values. Whether it's a product description or a social media post, weave in words like "sustainable," "handmade," "Finnish," "timeless," or "conscious" to reinforce the brand identity.
• •Use a Gentle, Sensory Vocabulary: Employ words that evoke the feeling of the product and the brand's ethos. Terms like "soft," "supple," "natural," "embrace," and "handcrafted" reflect the gentle, high-quality nature of the items.
• •Tell the Story Behind the Product: Go beyond describing the item. Talk about its origin—the surplus leather it's made from, the local artisan who crafted it, and its zero-waste journey. This narrative adds value and emotional connection.
• •Balance Aspiration with Authenticity: While inspiring customers to elevate their style, remain grounded and authentic. Be transparent about the natural variations in the leather and the brand's sustainable mission. This builds trust and resonates with conscious consumers.
• •Engage the Community as Co-Creators: Frame communication as a conversation. Ask questions, invite customers to share their styles with a branded hashtag, and feature their content. This reinforces the community value and makes the audience feel seen and appreciated.

Social Perception

Kiedo is perceived as a high-end, ethical, and trustworthy brand. Customers view purchases as long-term investments in beautiful, durable, and meaningful products, proud to support a sustainable, local Finnish business. The general public and fashion community see Kiedo as a premium example of Finnish design, with a positive, modern image associated with sustainability and local production, a 'feel-good' luxury aligning with conscious consumer values.

Copy Examples

• •The Art of the Finishing Touch. It's more than a belt; it's a feeling. The soft embrace of genuine leather, handcrafted to elevate your everyday moments into something special. Wrap yourself in confidence and timeless Finnish design. #KiedoFinland #WrapYourselfInGoodness #SustainableStyle
• •Sustainable by Nature. Beautiful by Design. Every Kiedo piece tells a story of responsibility. We handcraft our wrap belts in Finland from premium surplus leather, turning what was once leftover into your new favorite accessory. Timeless, versatile, and made with care for you and the planet. Shop the collection. CTA: Discover More
• •Define Your Style. Honor the Earth. Discover our collection of handmade leather wrap belts and accessories, crafted in Finland from sustainable materials.
• •1 belt, 3 styles, endless possibilities ✨ Which look is your favorite? Let us know! 👇 #Kiedo #StylingHacks #Handmade #FinnishDesign #CapsuleWardrobe
• •A Gift From Our Workshop | A Look at Our Newest Batch. Handcrafted just for you. Discover the special colors of the season, made from a unique, limited batch of surplus leather.