Brand Tone

friendly, casual, and inviting

Brand Values

• •Comfort & Hospitality
• •Quality & Craftsmanship
• •Community
• •Versatility

Best Practices

• •Always Emphasize "Comfort": Consistently use language that evokes a sense of ease and relaxation. Words like "cozy," "unwind," "relax," "feel at home," and "your space" should be staples in the brand's vocabulary.
• •Lead with High-Quality Visuals: The copy should complement, not just describe, the high-quality photos and videos. Use short, punchy text that enhances the visual story of the food, drinks, and atmosphere.
• •Foster a Dialogue: Actively engage the audience by asking questions in captions (e.g., "What’s your go-to cocktail?," "Sweet or savory breakfast?"). This reinforces the community value and encourages interaction.
• •Maintain Language Consistency: The brand primarily communicates in German to connect with its local base. This should be maintained for authenticity. Key, universally understood hashtags can be in English to broaden reach (e.g., #cocktails, #lounge, #foodie).
• •Segment by Offering: Create distinct content pillars for different times of the day (e.g., "Morning Moments," "Lunch Break," "After Work," "Evening Vibes"). This showcases the brand's versatility and appeals to different customer segments looking for specific experiences.

Social Perception

Very positively; seen as a stylish yet comfortable and unpretentious establishment. Customers view it as a reliable destination for high-quality drinks, good food, and a pleasant social experience. It has a strong and positive brand reputation within its local market.

Copy Examples

• •Your Second Living Room Awaits. Tired of the same four walls? Sink into our velvet chairs, sip on a handcrafted cocktail, and let the week melt away. Welcome home. #KiebitzLounge #StPoelten
• •Art You Can Drink. Our mixologists are shaking up liquid masterpieces every night. Discover your new favorite flavor or rediscover a classic. What are you in the mood for tonight? #CocktailBar #DrinkArt
• •Make Your Weekend Memorable. It all starts with the perfect brunch. From avocado toast to rich, aromatic coffee, we’ve got your weekend cravings covered. Gather your friends and make it a date! #BrunchGoals #StPoeltenEats
• •The Perfect Place to Meet. Tag the friend you need to catch up with over cocktails at Kiebitz this week! Good times and great conversations happen here. #FriendsOfKiebitz #Community
• •From Sunrise Coffee to Sunset Cocktails. Your day deserves the best, from start to finish. Whether it’s a productive lunch meeting or a late-night laugh with friends, we’re here for every moment. #AllDayLounge #Kiebitz