Brand Tone

Adventurous & Enthusiastic, Family-Oriented & Heartfelt, Authentic & Relatable, Supportive & Encouraging, Down-to-Earth & Friendly

Brand Values

• •Family Connection: Creating opportunities for parents and children to bond and share experiences.
• •Love for the Outdoors & Nature: Encouraging families to get outside, off screens, and explore the natural world.
• •Passion for Mountain Biking: Fostering a love for the sport from a young age and "raising the next generation of mountain bikers."
• •Quality & Innovation: Designing durable, safe, and user-friendly products tested in tough environments. They continually reinvest in product development.
• •Authenticity & Community: Building a genuine connection with their customers, who are fellow MTB parents.
• •Sustainability: Using recycled packaging where possible and promoting an appreciation for the environment.

Best Practices

• •Speak Parent-to-Parent: Use language that resonates with mountain biking parents. Share relatable experiences, acknowledge the joys and (sometimes) challenges of riding with kids. Keep it genuine and avoid overly corporate jargon.
• •Focus on the "Why": Beyond product features, always circle back to the core values: family connection, love for the outdoors, creating memories, and fostering a passion for biking. Let the emotional benefits shine through.
• •Embrace Adventure & Enthusiasm: Use active, vibrant language that reflects the excitement of mountain biking. Words like "explore," "discover," "thrill," and "adventure" should be common. Show, don't just tell, the fun.
• •Prioritize Authenticity: Encourage and feature real stories and user-generated content (with permission). Avoid overly polished or staged marketing. The "real" moments are what connect with this audience.
• •Keep it Positive & Inclusive: The tone should always be encouraging and supportive, making parents feel capable and excited to share their passion. Highlight the safety and ease of use to build confidence in potential customers.

Social Perception

Enabler of Family Adventures, High-Quality & Well-Designed, Fun for Kids, Creates Priceless Memories, Good Investment, Trustworthy Brand

Copy Examples

• •Headline: Unleash the Trails, Together! Body: Don't leave your little co-pilot behind. With Kids Ride Shotgun, every mountain bike ride becomes a shared adventure. Feel their giggles, see their excitement, and create memories that last long after the mud has washed off. #NextGenShredders #FamilyMTB
• •Headline: From Their First "Wow!" to "Faster, Dad!" Body: Introduce your little one to the thrill of the trails safely nestled between your arms. Kids Ride Shotgun seats are designed by parents, for parents, to make those first MTB experiences pure joy. More than just a ride, it's connection.
• •Headline: Get 'Em Off Screens & Onto Singletrack. Body: Swap screen time for trail time! Our front-mounted seats give your child the best view and an active role in your mountain biking adventures. It's about fostering a love for nature and the ride, one trail at a time. Explore the range!
• •Headline: Engineered for Adventure. Built for Connection. Body: Kiwi ingenuity meets a passion for family biking. Kids Ride Shotgun seats are robust, easy to use, and designed to protect your frame while you protect your precious cargo. Ready to raise the next generation of mountain bikers?
• •Headline: Your Trail Buddy's First Class Seat! Body: Remember the thrill of your first proper trail? Share that feeling! The Kids Ride Shotgun seat puts your child right in the action, learning, laughing, and loving every bump and turn with you. What adventures will you share? #KidsRideShotgun