Tono de Marca

informative, accessible, and encouraging

Valores de Marca

• •Accessibility and Affordability
• •Variety and comprehensiveness
• •Quality and Trust
• •Inspiration and Creativity

Mejores Prácticas

• •Be Empowering and Inclusive: Use language that welcomes everyone, from beginners to professionals. Avoid jargon and speak in a way that is encouraging and supportive. Phrases like 'your creative journey' or 'for all ages' reinforce this.
• •Highlight Variety and Value: Consistently mention the wide selection of products and the brand's commitment to fair pricing. This reinforces the core brand promises of being a comprehensive and accessible resource.
• •Maintain a Helpful and Educational Voice: Regularly create content (like blog posts or social media tutorials) that offers genuine value to the customer beyond just selling a product. This builds trust and positions the brand as an expert in the field.
• •Emphasize Swiss Identity: For the local market, subtly reminding customers of the brand's Swiss origins can foster a sense of community and trust. Mentioning local shipping benefits is a good way to do this.
• •Keep it Visually Inspiring: Ensure that all visual content on social media and the website is bright, creative, and showcases the potential of the products. The visuals should inspire action and creativity, aligning with the brand's overall mission.

Percepción Social

The public perception of Kidis Art appears to be that of a functional and broad-ranging online retailer for art and craft supplies within Switzerland. The brand is perceived as a practical choice for obtaining materials for various projects. The explicit mention of being a 'Schweizer Onlineshop' (Swiss online shop) likely resonates with local customers who prefer to support national businesses. The focus on a wide range of products caters to families, schools, and individual artists, making it a versatile and useful resource. The initial information provided suggesting a target audience of 'Men' seems to be incorrect based on the product categories, which include 'Puppen & Kuscheltiere' (dolls & stuffed animals) and 'Nähen & Stricken' (sewing & knitting), indicating a much broader, family-oriented, and gender-neutral target audience.

Ejemplos de Copy

• •Unleash Your Inner Artist. Whether you're a seasoned painter or just starting your creative journey, Kidis Art has the supplies you need. Explore our collection of over 10,000 products and bring your vision to life.
• •Crafting Memories, One Project at a Time. From school projects to weekend crafts, find everything you need at Kidis Art. Our affordable and high-quality materials are perfect for creators of all ages. Shop now and make something beautiful together.
• •The Right Tools for Your Masterpiece. Don't let a lack of supplies hold you back. At Kidis Art, we provide professional-grade artist materials at prices you'll love. Elevate your art with our extensive range of paints, canvases, and modeling clays.
• •Your Swiss Hub for Creativity. Why wait for international shipping? Kidis Art is your local Swiss online shop for all things art and craft. Enjoy fast delivery and free shipping on orders over 50 francs.
• •More Than Just Supplies, We're Your Creative Partner. At Kidis Art, we believe in the power of creativity. That's why we not only offer a vast selection of products but also provide inspiration and tips on our blog. Join our community of creators today!