Brand Tone

Caring, Playful, Trustworthy, Practical, Stylish

Brand Values

• •Child Safety & Health
• •Functionality & Practicality
• •Quality & Durability
• •Family & Love
• •Style & Aesthetics

Best Practices

• •Create a Brand Voice Guide: Document the identified tone (caring, playful, trustworthy, practical, stylish) with examples of do's and don'ts. Include key messaging points about safety, French origin, and functionality.
• •Emphasize "Chou" and Child-Centric Language: Continue using endearing French terms like "kidichou" (little cabbage, a term of endearment for children) and focus on the benefits for the child (safety, learning, comfort) and the parent (ease of use, peace of mind).
• •Highlight Safety and Quality: Consistently mention "food-grade silicone," "BPA-free," and the French brand aspect to reinforce trust and quality.
• •Show, Don't Just Tell, the Joy: Use playful language, emojis where appropriate (especially on social media), and describe scenarios that evoke happiness and ease in parenting.
• •Maintain Visual and Textual Cohesion: Ensure the tone of the copy aligns with the visual style of the website and social media (which appears to be clean, modern, with soft or appealing colors). The language should feel as thoughtfully designed as the products.

Social Perception

Reliable, stylish, and safety-conscious French brand for baby and children's accessories. Responsive and helpful customer service. Caters to parents and caregivers looking for high-quality, safe, and aesthetically pleasing products for young children.

Copy Examples

• •Headline for new silicone plate: "Mealtime Magic! Our new [Cute Animal Shape] Silicone Plate stays put, so more food stays on the table (and less on the floor!). Safe, stylish, and oh-so-easy to clean. ✨ #Kidichou #HappyEating"
• •Instagram caption for a bib: "Little messes, big smiles! Our super soft, food-grade silicone bibs are here to catch every crumb and spill, keeping your kidichou comfy and clean. Because parenting is an adventure, and we're here for the fun parts! ❤️ #BabyEssentials #SiliconeBib #KidichouStyle"
• •Facebook Ad copy: "Designed with love in France, for your little chou. 💕 Kidichou offers practical, safe, and beautiful silicone accessories that make everyday moments with your baby easier and more joyful. Discover our range of BPA-free mealtime sets and playful toys! Shop now: [Link] #KidichouBaby #FrenchDesign #SafeForBaby"
• •Product Description snippet for stacking toy: "Stack, learn, and giggle! Our [Toy Name] stacking toy isn't just adorable – it's made from 100% food-grade silicone, perfect for curious hands and teething gums. Watch your little one develop coordination and have a blast, safely. 🧸 #LearningThroughPlay #KidichouToys #SafeFun"
• •Email subject line for a promotion: "A Little Something Sweet (and Safe!) for Your Kidichou 🇫🇷"