Brand Tone

Culturally Proud, Youthful, Witty, and Expressive

Brand Values

• •Celebrating Marathi Heritage
• •Community Connection
• •Self-Expression
• •Authenticity
• •Modernity and Tradition

Best Practices

• •Embrace "Menglish": Seamlessly blend Marathi and English in social media copy and marketing. This reflects how the target audience often communicates and makes the brand feel more authentic and relatable.
• •Lead with Identity: Center the messaging on Marathi pride and self-expression. Every piece of copy should reinforce the idea that wearing Kidebaj is a statement about who you are.
• •Connect to the Creator: Regularly reference the "Marathi Kida" origin story. This leverages the creator's credibility and reminds customers they are part of a larger community, not just buying a product.
• •Segment Your Tone by Collection: Use a witty, energetic tone for the "Funky" collection, but switch to a more respectful and reverent tone for the "Devotional" collection. This shows an understanding of the product's cultural context.
• •Encourage and Feature User Content: Actively ask customers to share photos wearing the merchandise. Featuring them on social media strengthens the community bond and provides powerful, authentic social proof.

Social Perception

Kidebaj is perceived very positively within its target niche as the official and authentic source for trendy Marathi merchandise. It is seen as high quality, creative, culturally resonant, and community-driven, fostering a strong emotional connection with customers.

Copy Examples

• •Wear your pride. From the streets of Kolhapur to the shores of Kokan, our Regional Tees let you represent where you come from. Tap to shop your city's swag! #Kidebaj #MarathiPride #MadeInMaharashtra
• •You watch the videos, you get the jokes. Now, wear the vibe. The official Kidebaj merch store is loaded with new designs. Show them you're a true Marathi Kida. Shop Now!
• •A little bit naughty, a whole lot of attitude. This tee is for those who speak their mind with a smile. Made from 100% premium cotton, it's designed for comfort while you own your personality.
• •🔥 Fresh Drops: Slogans that speak louder than words.
• •Kidebaj: Trendy Marathi T-Shirts. Wear Your Attitude.