Tono de Marca

Aspirational, Stylish, and Reassuring.

Valores de Marca

• •Style & Aesthetics
• •Quality & Comfort
• •Freedom & Convenience
• •Customer Trust

Mejores Prácticas

• •Lead with Style, Follow with Function: Always open with the aesthetic and emotional benefit (e.g., "Look elegant," "Feel free"). Then, support it with practical features (e.g., "ergonomic design," "quality materials").
• •Use "You" and "Your" to Center the Parent: Frame the copy around the parent's experience, style, and freedom. Phrases like "Your new favorite accessory" or "Your life, made easier" make the brand feel personal and relatable.
• •Incorporate Reassuring Language: Acknowledge the concerns of new parents by proactively mentioning safety, quality, and comfort. Use phrases like "Peace of mind," "Designed for safety," and "Trusted by parents" to build confidence.
• •Maintain an Aspirational but Attainable Tone: The brand's voice should be sophisticated but not exclusive. It should inspire parents to feel stylish and capable in their everyday lives, not just on special occasions.
• •Let Customers Tell the Story: Leverage user-generated content and positive reviews in your copy. Phrases like "Join over 10,000 parents who chose KIDDLY" or quoting a positive review directly can be more powerful than any brand-written claim.

Percepción Social

The perception of KIDDLY is twofold. It is seen as a highly attractive and desirable brand by a segment of parents focused on aesthetics, drawn to the beautiful designs and curated social media presence, often leaving positive reviews. However, a more cautious and informed group, particularly within experienced parenting communities, expresses some skepticism, questioning the ergonomics of the carriers compared to more established brands and wary of new online shops with a slick appearance.

Ejemplos de Copy

• •Your style, now shared. Parenthood is an adventure, but it doesn't mean leaving your style behind. Our carrier is designed for the parent who does it all—and looks great doing it. Where will your KIDDLY take you this weekend? #KIDDLY #BabyCarrier #ModernParenting #StyleAndComfort
• •Where Love Meets Design. Discover baby carriers and bags that are as elegant as they are essential.
• •Freedom in Your New Beginning. Juggling a newborn, a coffee, and your own two feet? We get it. The KIDDLY carrier gives you back your hands and your freedom, all while keeping your little one close. Designed for comfort, built for life. Shop now for free shipping in the Netherlands.
• •The Ultimate Fusion of Function and Fashion. With insulated pockets, waterproof lining, and a minimalist design, this isn't just a diaper bag—it's your new favorite accessory. Carry everything you need, without compromising on the look you love.
• •Scene 1: Parent struggling to fold a bulky, complicated stroller. Text: "Life's too short for this." Scene 2: Same parent effortlessly clipping on the KIDDLY carrier. Text: "Click & Go." Scene 3: Parent and baby happily walking outside, hands-free. Text: "KIDDLY: Simple, Stylish, Freedom." Sound: Upbeat, trendy audio.