Brand Tone

Enthusiastic and Spirited, Youthful and Trendy, Fun and Approachable, Confident, Slightly Playful

Brand Values

• •Style and Fashion: A core value is enabling fans to express team spirit without sacrificing personal style. They emphasize "on trend, boutique style apparel."
• •Team Spirit and Fandom: The entire product line is built around celebrating and supporting college teams.
• •Quality: Implied through "boutique style" and the desire to provide better options than what was previously available.
• •Empowerment (through style): Helping fans, particularly women, feel confident and good-looking while supporting their teams.
• •Community: Fostering a sense of belonging among fans of various universities.

Best Practices

• •Stay Spirited and Enthusiastic: Always inject energy and passion for the game day experience into the copy. Use exclamation points appropriately and vibrant adjectives.
• •Emphasize Style and Trendiness: Consistently highlight the fashion aspect of the apparel. Use terms like "on-trend," "stylish," "cute," "chic," "boutique-style."
• •Know Your Audience's Lingo: Incorporate relevant team slogans, chants (if appropriate and not overly informal), and university-specific references in a natural way. Use hashtags effectively.
• •Keep it Positive and Fun: Maintain an upbeat, positive, and sometimes playful tone. The "Win or Lose... Look Good" motto is a good example of this.
• •Visuals and Copy Alignment: Ensure the copy complements the visuals. If the image is energetic and features fans having fun, the copy should mirror that excitement. If it's a more styled product shot, the copy can focus more on the design details and chic appeal.

Social Perception

Positive among Target Audience, Seen as a Go-To for "Cute" Spirit Apparel, Associated with College Life and Game Day Experience, Good Customer Service (anecdotal)

Copy Examples

• •Instagram Post Caption (New Collection Launch): Game day just got a MAJOR upgrade! ✨ Our new [University Name] collection just dropped, and it's packed with all the style you need to cheer your heart out AND turn heads. Ready to rule the stands? Shop the link in bio! #KickoffCouture #GameDayGlowUp #[TeamMascot] #[UniversityAbbreviation]Spirit
• •Facebook Ad (Targeting specific university fans): Hey [Team Nickname] Nation! Don't just wear your colors, OWN them. Our latest [Product Type, e.g., 'Sparkle Tees'] are here to make your game day look unforgettable. Win or lose, you'll always look good with Kickoff Couture. 😉 Shop now & get ready for Saturday! [Link]
• •Website Banner Text: More Than Just Game Day. It's Your Signature Style. Discover the Kickoff Couture Collection.
• •Email Subject Line (for a sale): 🏈 Score Big! Up to 30% Off Your Fave Game Day Styles! 🏈 Email Body Snippet: Hey Fashionable Fan! Get ready to bring your A-game to the next tailgate with incredible deals on our hottest Kickoff Couture pieces. From spirited tees to statement accessories, find your new lucky charm today!
• •TikTok Video Concept/Overlay Text: (Video: Quick cuts of different stylish game day outfits for a specific team) Overlay Text 1: This is your sign to... Overlay Text 2: ...SLAY your next game day look! 🔥 Overlay Text 3: Kickoff Couture has you covered! #[TeamHashtag] #CollegeFashion #GameDayOutfit Caption: Game day looks that understood the assignment! Which fit is your fave? #KickoffCouture #[UniversityName]