Brand Tone

energetic, passionate, and trendy

Brand Values

• •Authenticity
• •Passion for Football
• •Customer-Centricity
• •Trend-Awareness

Best Practices

• •Lead with Passion: Every piece of copy should be infused with a genuine love for football. Use energetic and emotive language that resonates with the passion of a true fan.
• •Stay Current and Relevant: Keep a close eye on football news, player transfers, and kit release dates. Tying content to current events will make the brand feel more immediate and in-the-know.
• •Emphasize Authenticity and Quality: Consistently use terms like "official," "authentic," and "premium" to reinforce the quality of the products and build trust with customers who want the real deal.
• •Engage the Community: Use questions in social media captions, run polls about favorite players or kits, and encourage user-generated content to foster a sense of community around the brand.
• •Be Visually Driven: The copy should always complement strong, high-quality visuals. Let the images and videos of the apparel do much of the talking, with the text adding a layer of energy, information, and a clear call to action.

Social Perception

Recognized by locals as a key destination for football merchandise with healthy social media engagement. Perceived as a reliable, professional, and specialist store serious about its products and customers, with a largely positive public image.

Copy Examples

• •The Wait is Over. Your Club's New 2025/26 Kit Has Arrived. Feel the passion. Wear the pride. The official 2025/26 kits are here. From the stadium to the street, represent your team in authentic style. Shop the latest collection now at Kick off Antwerpen and be ready for the new season.
• •More Than a Jersey. It's a Statement. It's the colors you defend, the crest you kiss. Discover our premium collection of official football apparel that lets you wear your heart on your sleeve. Find your team's look at Kick off Antwerpen.
• •Weekend Plans: Football. Game day is every day. Whether you're playing, watching, or just living the lifestyle, we've got the gear to match your passion. Check out our new arrivals of training wear and lifestyle collections. Kick off your football obsession with us.
• •From Antwerp to the World's Biggest Stadiums. We bring the spirit of the game to your wardrobe. Authentic jerseys, exclusive tracksuits, and the freshest football fashion. Experience the passion of global football right here in Antwerp. Visit us in-store or at shopkickoff.com.
• •Execute Your Style. On and Off the Pitch. Football is more than just a game; it's a culture. Our curated collection of lifestyle apparel from top clubs bridges the gap between sport and street. Elevate your look with the latest from Kick off Antwerpen.