Brand Tone

Energetic, Casual, and Functional

Brand Values

• •Modern Style
• •Enhanced Comfort
• •Inclusivity and Variety

Best Practices

• •Use Action-Oriented Language: Employ energetic verbs and a confident tone. Words like 'kick it', 'own', 'power through', and 'discover' align with the brand name and create a sense of empowerment.
• •Highlight a Modern Lifestyle: Frame the products not just as uniforms, but as apparel for a dynamic, modern lifestyle. Showcase how the scrubs support the professional both on and off the clock.
• •Emphasize Both Style and Substance: Always connect fashion with function. For every mention of 'stylish' or 'modern', follow up with a concrete benefit like '4-way stretch', 'moisture-wicking', or '10-pocket design'.
• •Be Relatable and Casual: Use a conversational voice. Ask questions, use contractions (e.g., 'you're', 'it's'), and speak directly to the challenges and needs of healthcare professionals (e.g., 'long shifts', 'staying comfortable').
• •Build a Community Voice: Actively engage on social media (once reactivated) by sharing user-generated content, running polls about favorite colors or styles, and responding to comments with the same energetic and friendly tone. This will help build the social perception that is currently lacking.

Social Perception

Neutral to Non-Existent

Copy Examples

• •Scrubs That Work as Hard as You Do. Look good, feel great, and own your shift with our modern, comfortable medical wear.
• •Tired of stiff, boxy scrubs? Our Good Vibe Joggers are here to change the game. With 4-way stretch and a modern fit, you can finally move, bend, and kick it in total comfort. #KickinitScrubs #ScrubLife #NurseStyle #MedicalApparel
• •Engineered for the modern man in medicine. Our men's collection combines durability with a contemporary fit, so you never have to choose between function and style. Shop now for a 15% discount on your first order!
• •Meet your new favorite top: the Insight Zipper-Neck Scrub. It’s not just a top; it’s your new secret weapon for long shifts. The moisture-wicking fabric keeps you cool under pressure, while the sleek zipper and multiple pockets add a touch of modern utility. Effortless style and unbeatable comfort, all in one.
• •Ready to Upgrade Your Work Wardrobe? 🔥 New Styles Inside!