Brand Tone

Thoughtful & Caring, Approachable & Friendly, Aspirational & Elegant, Empowering & Supportive, Joyful & Celebratory

Brand Values

• •Thoughtfulness
• •Quality
• •Joy & Connection
• •Ease & Convenience
• •Support for Small/Women-Owned Businesses
• •Curation & Personalization

Best Practices

• •Develop a Brand Voice Guide: Document key elements of your tone (e.g., friendly, sophisticated, witty), approved vocabulary, words to avoid, and a "persona" for the brand. Share this with anyone creating content.
• •Emphasize "Thoughtfulness" and "Curation": Consistently weave these keywords and concepts into product descriptions, social media posts, and email marketing. Explain *why* items are chosen or how they contribute to a thoughtful gift.
• •Maintain Visual-Verbal Harmony: Ensure the tone of the copy matches the aesthetic of your visuals. If visuals are elegant and clean, the copy should reflect that sophistication while remaining approachable.
• •Speak to the "Why" of Gifting: Connect your products to the emotions and occasions they represent. Focus on the joy of giving, celebrating milestones, offering comfort, or expressing gratitude, rather than just listing product features.
• •Engage Authentically: When responding to comments or messages, maintain the established friendly and caring tone. Personalize responses where possible to reinforce the "thoughtful" aspect of the brand.

Social Perception

A go-to source for unique and well-presented gifts, especially when an individual is looking for something more special than generic options. A reliable option for corporate gifting that conveys appreciation and professionalism. A trustworthy, women-owned small business that customers feel good about supporting. A brand that understands the emotional value of gifting and helps customers express their sentiments effectively. Slightly premium, given the emphasis on curation and quality, but offering value through convenience and the distinctiveness of their products.

Copy Examples

• •Life's moments, big and small, deserve to be celebrated. At Giften Market, we pour thoughtfulness into every curated gift box, making it effortless for you to share joy and connection. Discover gifts that speak volumes. #ThoughtfulGifting #GiftenMarket
• •Unwind and recharge with our new Serenity Self-Care Box. Lovingly curated with artisanal soaps, calming teas, and cozy essentials, it's the perfect reminder to pause and pamper. Gift a moment of peace to someone special (or yourself!). ✨ #SelfCareSunday #GiftenJoy
• •Say 'thank you' in a way they'll truly remember. Our curated Thank You gift boxes are filled with delightful surprises that express your gratitude with elegance and heart. Because appreciation is always in season. 🎁 #GratitudeGifted #MeaningfulThanks
• •Elevate your corporate gifting. At Giften Market, we partner with businesses to create memorable, high-quality gifts that foster strong relationships with clients and employees. Let us handle the details, so you can focus on connection. #CorporateGiftingSolutions #WomensOwnedBusiness
• •Craft the perfect present, your way! With our 'Build Your Own Box' feature, you can handpick favorites to create a truly personal and thoughtful gift. Start curating joy today at Giften Market! #CustomGifts #GiftedByYou