Brand Tone

Direct and Action-Oriented, Local and Informal, Convenience-Focused

Brand Values

• •Local Pride and Curation
• •Speed and Reliability
• •Simplicity and Accessibility
• •Community Building

Best Practices

• •Always Lead with "Modica": Start or end copy with a reference to the city. Reinforce the hyperlocal identity in every communication. Phrases like "For Modica, By Modica" or "Your local craft beer hub in Modica" are powerful.
• •Use Strong, Simple Verbs: Stick to direct and energetic language. "Order," "Get," "Discover," "Taste," "Enjoy." Avoid passive or overly corporate language. The tone is that of a friend making a recommendation, not a large corporation.
• •Tell the Producer's Story: Don't just list products; tell the story behind them. Briefly mention the passion of the brewers at Birra Tarì or the unique Sicilian ingredients they use. This elevates the brand from a simple delivery service to a cultural curator.
• •Emphasize "Now" and "Tomorrow": The core promise is speed. Use words that create a sense of immediacy and satisfaction, like "instant," "fast," "quick," and "by tomorrow." This is the key competitive advantage.
• •Develop a Social Persona: When/if social media is adopted, create a persona that is the "Kiccè guy"—a friendly, local expert who knows the best things in town. Use an informal, conversational style and actively engage with comments to build a community.

Social Perception

A modern, useful, and highly convenient service for residents of Modica. A specialist or "in-the-know" supplier of sought-after local craft products, particularly Birra Tarì. A digitally-savvy local business that combines the charm of local products with the efficiency of modern e-commerce.

Copy Examples

• •Thirsty? Don't Wait. Your favorite Tarì craft beers, delivered to your door in Modica by tomorrow. Tap to order now.
• •The True Taste of Modica. We don't just sell beer; we bring you the best of our city. Discover the rich, authentic flavor of Tarì Oro, a masterpiece of local brewing.
• •Your Weekend, Sorted. Friends, food, and the finest local craft beer. That's the Modica way of life. Get everything you need for the perfect weekend, delivered fast.
• •Get on the List. Join the Kiccè club and get exclusive offers on Modica's best craft drinks. Be the first to know, the first to save.
• •What's your flavor? From the crisp Tarì Oro to the floral Malvarosa, everyone in Modica has a favorite. Tell us yours!