Brand Tone

Professional, Expert, Inspirational, Aspirational, Supportive, Accessible, Passionate

Brand Values

• •Quality & Excellence
• •Accessibility & Inclusivity
• •Creativity & Innovation
• •Community & Support
• •Joy & Passion
• •Resilience

Best Practices

• •Always Emphasize Quality and Expertise: Highlight that recipes are chef-developed, thoroughly tested, and represent high standards of pastry art.
• •Use Clear, Encouraging, and Detailed Language: While showcasing sophistication, ensure instructions and explanations are accessible and empowering for all skill levels, avoiding overly technical jargon without explanation.
• •Inspire Creativity While Ensuring Reliability: Encourage bakers to explore their potential and create impressive desserts, backed by the assurance of reliable, foolproof recipes.
• •Foster a Sense of Community and Shared Passion: Remind the audience that they are part of a larger, supportive group of pastry enthusiasts learning from trusted sources.
• •Showcase Resilience: Reference the brand's history and adaptability, emphasizing overcoming challenges to continue providing quality education.

Social Perception

Highly Regarded, Authoritative, Inspiring, Reliable, International

Copy Examples

• •Create desserts that taste as incredible as they look.
• •Let's bake the world a more beautiful (and delicious) place.
• •Unlock your pastry potential with our chef-developed, thoroughly tested recipes.
• •Join our global community of pastry enthusiasts and elevate your baking skills.
• •From classic techniques to innovative flavors, discover the joy of pastry with KICA Academy.