Brand Tone

Professional and Sophisticated, Quality-Driven, Innovative, Customer-Centric, Value-Conscious Elegance

Brand Values

• •Quality & Craftsmanship
• •Innovation
• •Design Excellence
• •Customer Satisfaction
• •Sustainability
• •Value

Best Practices

• •Lead with Quality and Durability: Consistently highlight the use of premium materials like solid brass, lead-free construction, and components known for longevity (e.g., ceramic disc cartridges).
• •Emphasize Sophisticated Design: Use descriptive adjectives that evoke elegance, modernity, and thoughtful design (e.g., "sleek," "refined," "contemporary," "exquisite").
• •Highlight Innovation with Purpose: When mentioning innovation, connect it to tangible benefits for the customer, such as improved functionality, water efficiency, or aesthetic appeal.
• •Maintain a Professional and Assured Voice: Avoid overly casual language, slang, or excessive hype. The tone should be confident, knowledgeable, and focused on the product's inherent value.
• •Balance Premium Feel with Value Proposition: While showcasing luxury aspects, subtly reinforce the idea of smart investment and accessible quality, aligning with their aim to provide "exceptional value."

Social Perception

Customers generally perceive Kibi USA products as high quality, stylish, and well-made, especially for the price point. The brand is seen as offering good value, providing a luxury look and feel without the premium price tag of some other high-end brands. There's an appreciation for modern and sleek designs.

Copy Examples

• •Experience the art of precision. Kibi USA combines solid brass craftsmanship with innovative design for fixtures that elevate your home and endure through time.
• •Redefine your space with Kibi USA. Our premium kitchen and bath collections offer sophisticated style and flawless functionality, making luxury accessible.
• •Invest in lasting beauty and performance. Kibi USA’s lead-free fixtures are meticulously engineered for quality you can see and feel, backed by our commitment to your satisfaction.
• •Discover the Kibi difference: Where innovative design meets exceptional value. Upgrade to premium fixtures that blend seamlessly into your modern lifestyle.
• •Crafted for life. Kibi USA delivers timeless elegance and robust durability in every faucet and sink, ensuring your kitchen and bath are both beautiful and practical.