Tono de Marca

Friendly, Caring, and Aspirational

Valores de Marca

• •Safety and Well-being
• •Quality and Durability
• •Joy and Connection
• •Community and Giving Back

Mejores Prácticas

• •Lead with the "Why": Always connect the product features back to the core values of safety, connection, and joy. Instead of just saying "durable materials," say "durable materials for endless, worry-free adventures."
• •Use a "Caring" Voice: Write as if you are a fellow dog lover talking to another. Use empathetic and understanding language that acknowledges the common frustrations of pet owners (like pulling) and offers a genuine solution.
• •Balance Aspiration with Attainability: While showcasing beautiful, adventurous imagery, ensure the copy remains grounded, friendly, and accessible. The goal is to make customers feel inspired, not intimidated.
• •Keep it Community-Centric: Encourage and feature user-generated content in marketing. Use inclusive language like "the Kibbles Co. family" to foster a sense of belonging.
• •Be Clear About What You Are (and Aren't): Given the brand name, subtly reinforce in marketing copy that Kibbles Co provides high-quality gear and accessories, not food, to avoid customer confusion and clarify the brand's niche.

Percepción Social

On their own platforms (website and Instagram), the brand is perceived as a high-quality, stylish, and caring company dedicated to improving the lives of dogs and their owners. The use of user-generated content on Instagram fosters a sense of community and authenticity. Outside of its direct customer base, the brand has low visibility. The name "Kibbles Co" creates potential confusion with pet food brands, which could be a minor obstacle for new customers searching for them.

Ejemplos de Copy

• •Adventure awaits. And so does a pull-free walk. Stop letting pulling dictate your path. Our No-Pull Harness is designed for comfort, safety, and—most importantly—for making every walk a moment of pure joy. Where will your next adventure take you? #KibblesCo #AdventureDog #NoPullHarness
• •Style Meets Safety. You shouldn't have to choose between a harness that works and one that looks good. Our gear is designed by Aussie dog lovers to give you the best of both worlds. Shop the collection and walk with confidence.
• •An end to the tug-of-war.
• •Your Dog Deserves the Best. We Made It. Engineered to be gentle, designed to be seen. Because a day of adventure calls for a night of comfort. The perfect connection between you and your best friend. Shop Now & Give Back. A portion of your purchase helps support pet welfare.
• •The Walk-Changer: Personalized No-Pull Dog Harness. Born from a love for our own energetic pups, this harness was created to transform stressful tugging into serene strolls. With dual clip points for maximum control and soft, durable materials for all-day comfort, you’re not just buying a harness—you’re investing in happier, safer adventures together.