Brand Tone

Elegant, Ethical, Empowering, Personal, Sophisticated

Brand Values

• •Elegance
• •Ethics
• •Modesty
• •Uniqueness
• •Authenticity
• •Craftsmanship
• •Customer Satisfaction

Best Practices

• •Maintain an elegant and sophisticated tone in all communications.
• •Emphasize the ethical and sustainable aspects of the brand.
• •Focus on empowering women through modest fashion that respects their values.
• •Share the personal story and passion behind the brand to connect with customers.
• •Highlight the unique craftsmanship and artisanal quality of the products.

Social Perception

KIBAYA Paris aims to be perceived as an elegant, ethical, and empowering brand that celebrates modest fashion while prioritizing sustainability, artisanal craftsmanship, and customer satisfaction.

Copy Examples

• •"Discover timeless elegance with our latest collection, crafted with dormant fabrics and artisanal expertise."
• •"Sublimate your style with our modest designs, created to enhance your unique beauty and respect your values."
• •"Experience the passion and dedication behind every KIBAYA Paris piece, ethically made in Morocco."
• •"Our commitment to sustainable fashion ensures that every garment is both beautiful and responsible."
• •"Embrace the art of modest elegance with KIBAYA Paris, where style meets ethics and empowerment."