Brand Tone

aspirational, professional, and helpful

Brand Values

• •Quality
• •Simplicity
• •Aesthetics
• •Transformation
• •Community

Best Practices

• •Maintain the "Aspirational, yet Accessible" Tone: Always use empowering language that focuses on elevation and transformation ("Enhance," "Create," "Design") but pair it with words that underscore simplicity and ease of use ("One-click," "Effortless," "Instantly").
• •Prioritize Visuals Over Text: The brand's strength is its visual product. All copy should be secondary to, and supportive of, high-quality before-and-after images or videos. Keep captions and website text concise and benefit-focused.
• •Continuously Leverage User-Generated Content (UGC): Make featuring customer photos a cornerstone of the content strategy. This reinforces community values, provides authentic social proof, and consistently generates fresh, relevant content that aligns with the brand's aesthetic.
• •Use Consistent, On-Brand Language: Create a "word bank" of approved terms (e.g., Elevate, Transform, Cohesive, Aesthetic, Stunning, Effortless, One-Click) and less-favored terms (e.g., Cheap, Discount, Complicated). This ensures every piece of copy, from an Instagram caption to a customer service email, sounds like KIANNI.
• •Focus on the End-Result and Feeling: Frame the product's benefits not just in technical terms, but in emotional ones. Instead of "this preset adjusts exposure and saturation," say "create a bright and vibrant feed that captures the feeling of summer." Sell the aesthetic and the confidence it brings, not just the tool itself.

Social Perception

KIANNI Design Studios is perceived very positively by its audience, seen as a reliable provider of quality digital products, a source of inspiration, and a community hub that fosters customer satisfaction and loyalty through authentic social proof and valuing user-generated content.

Copy Examples

• •Soft, bright, and airy. Introducing the new 'Luxe Film' preset pack. Effortlessly give your photos a timeless, light-filled look. One click is all it takes to transform your images with a touch of elegance. Perfect for portraits, lifestyle, and creating that dreamy feed you've always wanted. Swipe to see the magic. #LightroomPresets #PhotoEditing #KianniPresets
• •Elevate Your Photos. Discover professional Lightroom presets designed to make your images stand out. Achieve a consistent, stunning aesthetic in a single click.
• •Ready for your next transformation? We saw how much you loved the 'Minimal' presets. That's why we think you'll fall for our latest 'Vibrant Earth' collection. Add rich, warm tones to your photos and continue building the beautiful, cohesive gallery you deserve. See what's new!
• •Stop spending hours editing. Your one-click solution to stunning photos is here. KIANNI presets are designed for creators who value both quality and time. Download now and transform your feed. Link in bio. #ContentCreator #PhotographyHacks #PhotoPreset
• •Which edit is your favorite? [Gold] or [Bright] Love that look? Both presets are available in our Master Collection. Shop now!