Brand Tone

Gentle, reassuring, informative, inclusive, and focused on well-being and environmental responsibility.

Brand Values

• •Nature & Natural Ingredients
• •Well-being & Health
• •Sustainability & Environmental Responsibility
• •Quality & Purity
• •Trust & Transparency
• •Inclusivity
• •Education

Best Practices

• •Emphasize "Nature" and "Natural": Consistently use words like "natural," "organic," "plant-based," "pure," "earth," "holistic" to reinforce the core value.
• •Focus on Gentle Benefits: Frame product benefits around well-being, balance, calm, nourishment, and harmony, rather than aggressive or overly clinical claims.
• •Highlight Sustainability and Ethics: Weave in mentions of eco-friendliness, vegan ingredients, and responsible sourcing to appeal to conscious consumers and reinforce brand values.
• •Be Informative and Transparent: Clearly explain ingredients and their benefits, and share the brand's philosophy (like the meaning of "Kiani" or the founder's vision) to build trust and connection.
• •Maintain inclusivity in language and imagery, reflecting the brand's commitment to diversity.

Social Perception

A trusted brand that provides high-quality, natural, and sustainable products that promote well-being, inclusivity and respect for nature.

Copy Examples

• •Discover the sacred potential of nature with Kiani's CBD oils, carefully crafted to nurture your mind and body.
• •Experience the pure harmony of our BEPURITY Naturkosmetik line, vegan skincare designed for all, with respect for the planet.
• •At Kiani, sustainability is at our core. We are committed to giving back to nature, ensuring a brighter future for generations to come.
• •Trust in the power of natural ingredients. Our premium CBD oil is sourced from organic origins, offering you the highest quality and purity.
• •Find your balance with Kiani. Our products are designed to support your mental and physical well-being, naturally and ethically.