Brand Tone

Elegant & Aspirational yet Accessible, Confident & Empowering, Informative & Quality-Focused, Friendly & Engaging

Brand Values

• •Quality & Durability
• •Design & Aesthetics
• •Accessibility of Luxury
• •Customer Focus
• •Modern Elegance

Best Practices

• •Always Emphasize Key Differentiators: Consistently weave in "waterproof," "tarnish-free," and "Designed in London" into product descriptions, social media posts, and ads. This reinforces core product values and brand identity.
• •Use Elegant and Evocative Language: Employ words that convey sophistication, quality, and subtle luxury (e.g., "radiant," "curated," "timeless," "crafted," "essential"). Balance this with accessible and friendly phrasing.
• •Maintain Visual and Textual Harmony: Ensure the copy complements the clean, modern, and elegant aesthetic of the product photography and overall brand visuals. The language should feel as refined as the jewellery looks.
• •Focus on the "Feel-Good" Aspect: Connect the jewellery to feelings of confidence, empowerment, and effortless style. Highlight how the pieces can enhance the wearer's everyday life.
• •Engage Authentically: When interacting with customers on social media or in email, maintain the friendly, approachable yet professional tone. Use emojis sparingly and appropriately to add warmth (✨, 💎). Address queries informatively and with a focus on customer satisfaction.

Social Perception

Positive (based on Instagram), Emerging Brand, Associated with Quality & Style

Copy Examples

• •Meet ‘The Aurora’ necklace ✨ Your new everyday essential, designed in London to catch the light and lift your spirits. Crafted to be waterproof and tarnish-free, because enduring style is always in season. Shine on. #LoriaDesign #DemiFineJewellery #WaterproofJewellery #LondonDesigned #NewArrival
• •At Loria Design, we believe in the quiet confidence that comes from perfectly crafted jewellery. Designed in the heart of London, each demi-fine piece is made to be lived in – waterproof, tarnish-free, and effortlessly elegant. Discover adornment that celebrates your daily brilliance. ✨ #LoriaLondon #EverydayLuxury #DesignedToLast
• •Tired of jewellery that doesn't keep up? Loria Design offers stunning demi-fine pieces that are truly waterproof and tarnish-free. From your morning routine to your evening out, enjoy lasting London-designed elegance. Free UK shipping. Tap to explore. 💎 #StyleThatLasts #LoriaJewellery #InvestmentPieces
• •That feeling when your jewellery is as ready for the day as you are. ✨ Our waterproof and tarnish-free collection means you can embrace every moment, effortlessly. What adventures are you taking your Loria pieces on today? Share below! 👇 #LoriaMoments #DemiFineLiving #EffortlessElegance #LondonStyle
• •A little sparkle, on us. ✨ For a limited time, enjoy complimentary gift wrapping with every order. Perfect for treating yourself or someone special to London-designed, waterproof demi-fine jewellery. Because everyone deserves to shine. #LoriaDesign #GiftIdeas #DemiFine #SpecialOffer #UKJewellery