Brand Tone

Nurturing, Trustworthy, and Relatable

Brand Values

• •Quality and Comfort
• •Sustainability
• •Family-Centric
• •Authenticity
• •Affordability

Best Practices

• •Lead with the 'Why': Always connect the product back to the brand's origin story. Remind customers that the brand was founded by a mother to solve a real problem for her children. This reinforces authenticity and trust.
• •Use a Sensory-Rich Vocabulary: Consistently use descriptive words that evoke feelings of comfort, safety, and gentleness. Terms like 'ridiculously soft,' 'buttery,' 'breathable,' 'cozy,' and 'gentle' should be staples in the brand's lexicon.
• •Emphasize 'Parent-to-Parent' Language: Write as if you are one parent talking to another. Use a relatable, empathetic, and understanding tone. Acknowledge the challenges and joys of parenthood in your copy.
• •Highlight the Dual Benefit: Always mention the twin values of being 'gentle on baby' and 'gentle on the planet.' This appeals to the modern parent who is conscious of both their child's immediate comfort and long-term environmental impact.
• •Maintain Visual and Verbal Harmony: Ensure the clean, soft, and neutral aesthetic of the brand's visuals is matched by the copy. The words should feel as calm, clean, and gentle as the photos look. Avoid loud, aggressive, or overly salesy language that would clash with the brand's nurturing image.

Social Perception

The perception of KHY KHY THE LABEL among its audience is overwhelmingly positive, though its reach is limited. Customers perceive the brand as a genuine, small business run by a mother they can trust. The products are highly regarded for their softness and effectiveness for babies with sensitive skin. The community on social media is supportive, engaging with posts in a warm and friendly manner. The brand is seen as a reliable source for high-quality, safe, and eco-conscious children's wear.

Copy Examples

• •Headline: Softness You Can Feel. Peace of Mind You Deserve. Body: Introducing our new Cloud-Drift Bamboo Sleep Bag. Designed for the most sensitive skin, its breathable, earth-friendly fabric ensures your little one stays comfortable and cozy all night long. Because a good night's sleep for them means a good night for you, too. Tap to shop the softest dreams. #KhyKhyTheLabel #BambooBaby #EcoFriendlyKids
• •Headline: Tired of Itchy Fabrics and Irritated Skin? Body: We've been there. That's why we created KHY KHY THE LABEL. Born from a mom's mission to find a solution for her own children's rashes, our apparel is made from ridiculously soft, breathable bamboo. Gentle on your baby, and gentle on the planet. Discover the difference quality fabric makes. Shop our collection now for 15% off your first order.
• •Text: From Our Family to Yours: Premium, Earth-Friendly Apparel You and Your Baby Will Love.
• •Subject: A Little Softness for Your Little One's Wardrobe Body: We know life as a parent is a balancing act. That's why we're making it a little easier to choose the best for your baby. This week only, enjoy 20% off our entire collection of earth-friendly bamboo pajamas and jogger sets. Quality you can trust, at a price you'll love.
• •Product: Organic Cotton Jogger Set Description: More than just an outfit, it's a promise of comfort. Our organic cotton jogger set is designed for play, naps, and everything in between. The premium, breathable fabric is perfect for sensitive skin, while the gender-neutral, earthy print makes for effortless style. Durable, soft, and designed with love by a mom who gets it.