Brand Tone

Aspirational yet accessible, stylish, modern, celebratory, friendly, and customer-centric.

Brand Values

• •Quality and Craftsmanship
• •Modern Tradition
• •Customer Satisfaction
• •Elegance and Style

Best Practices

• •Adopt a "Stylish & Celebratory" Voice: Consistently use vibrant, positive, and fashion-forward language. Incorporate words like "elegant," "radiant," "sophisticated," and "chic" to define the brand's narrative.
• •Emphasize Craftsmanship: In all product communications, detail the elements that signify quality, such as "intricate handwork," "delicate embroidery," or "premium silk fabric." This reinforces the brand's commitment to superior craftsmanship.
• •Sell an Emotion, Not Just an Outfit: Frame the narrative around the confidence and elegance the garments provide. Use phrases that evoke a feeling, such as "embody grace," "capture the spotlight," or "your signature style awaits."
• •Maintain a Personable and Approachable Tone: Ensure all customer interactions are handled with a friendly and helpful demeanor. This approach builds trust and fosters a loyal community around the brand.
• •Leverage Visual Storytelling: High-quality visuals are paramount. Complement professional product shots with user-generated content to show how the apparel looks in a real-world context. This manages customer expectations and reinforces the brand's image as both aspirational and attainable.

Social Perception

The general perception of Khwaish Designers is positive, appreciated for its unique designs blending traditional and modern fashion, making it a popular choice for festive events and benefiting from celebrity features. While aspirational, some customers note a discrepancy in fabric quality between online presentation and physical product, and pricing is considered high by some.

Copy Examples

• •This season, don2t just enter a room, illuminate it. 2d2d Introducing our latest collection where timeless elegance meets modern glamour. Each piece is a testament to exquisite craftsmanship and sophisticated design. Ready to find your shine? #KhwaishDesigners #FestiveFashion #ModernHeritage
• •Discover the essence of grace with our new hand-worked kurta set. Meticulously crafted from rich Russian silk, it features a contemporary halter-neckline and intricate embroidery. The comfortable lining ensures a flawless fit, making it a versatile addition to your wardrobe. Paired with a stylish palazzo and dupatta, this ensemble promises a look of understated sophistication.
• •Your style, your voice! We2re designing our next piece and we want your input. Which embellishment speaks to you more: delicate mirror work or classic thread embroidery? Cast your vote and help us create your next favorite outfit! #KhwaishByClosetHues #DesignerInput #FashionCollaboration
• •Elevate your style beyond the ordinary. At Khwaish Designers, traditional artistry is reimagined for the modern woman. Explore our curated collection of hand-detailed dresses, chic co-ord sets, and timeless ethnic wear. We promise a perfect fit and a seamless shopping experience. Define your elegance. Shop now.
• •Beauty in every moment. 2d2d We are overjoyed to see our wonderful client looking radiant in our creation. It is moments like these that inspire our passion for design. Thank you for letting Khwaish be a part of your story. #KhwaishClients #CustomerLove #ElegancePersonified