Brand Tone

Artistic & Passionate, Empathetic & Supportive, Authentic & Unique, Warm & Approachable, Culturally Rich & Story-driven

Brand Values

• •Empowerment
• •Artisanship & Craftsmanship
• •Authenticity
• •Community
• •Cultural Heritage
• •Customer Satisfaction
• •Eco-consciousness

Best Practices

• •Storytelling is Key: Always weave in the narrative of the artisans, the handcrafted process, or the cultural inspiration behind the products. This reinforces authenticity and emotional connection.
• •Use Evocative and Sensory Language: Describe the colors, textures, and artistry with rich, descriptive words that appeal to the senses and highlight the uniqueness (e.g., "vibrant hues," "intricate brushstrokes," "sonorous ghunghroo bells").
• •Emphasize Uniqueness and Craftsmanship: Consistently highlight that items are handmade, hand-painted, and therefore unique, differentiating them from mass-produced alternatives.
• •Maintain a Warm, Supportive, and Respectful Voice: Whether talking about artisans or addressing customers, the tone should be appreciative and encouraging, reflecting the brand's mission of empowerment and connection.
• •Be Consistent Across All Channels: Ensure the brand voice – artistic, empowering, authentic – is reflected not just in product descriptions but also in any social media, email marketing, "About Us" pages, and customer service interactions.

Social Perception

Trusted Source for Unique Jewelry, Supportive of Artisans, Reliable, Good Customer Service, Value for Money

Copy Examples

• •Headline: Adorn Yourself with Art. Discover Hand-Painted Stories. Body: Each KHOJ.CITY piece is more than jewelry; it's a whisper of tradition, a burst of an artisan's passion, meticulously handcrafted to make you shine. Find your unique treasure today. Call to Action: Shop Artisan Jewellery
• •Headline: Wear a Masterpiece. Empower a Dream. Body: With every vibrant necklace and intricately painted earring, you're not just choosing unique style. You're supporting the skilled hands and aspiring hearts of Indian artisans. Thank you for being part of their journey. Call to Action: Explore Our Artisan Collections
• •Headline: Beyond Mass-Produced. Beyond Ordinary. This is KHOJ.CITY. Body: Tired of the same old sparkle? We travel the 'shehar, gully, and nukkad' to bring you truly unique, handcrafted jewelry. Each piece tells a story. Let yours begin. Call to Action: Discover Unique Designs
• •Headline: From Our Artisans' Hands to Yours, With Love. Body: Experience the warmth of authentic craftsmanship. KHOJ.CITY connects you to the heart of India's artistry, offering beautiful, hand-painted jewelry that’s as unique as you are. Call to Action: Meet Our New Arrivals
• •Headline: Celebrate Your Individuality. Celebrate Indian Artistry. Body: Let your jewelry speak volumes. Our collections are a vibrant fusion of traditional techniques and contemporary style, each piece lovingly handmade by talented creators. Express yourself with KHOJ.CITY. Call to Action: Find Your Statement Piece