Brand Tone

Friendly, supportive, accessible, encouraging, aspirational, and motivational.

Brand Values

• •Accessibility
• •Convenience
• •Grassroots Development & Nurturing Talent
• •Community Building
• •Health and Fitness
• •Quality and Trust
• •Inclusivity
• •Innovation

Best Practices

• •Use friendly and approachable language.
• •Emphasize the ease and convenience of accessing sports facilities and coaching.
• •Highlight the community aspect of Khelomore, showcasing connections between players and coaches.
• •Incorporate motivational elements to encourage sports participation.
• •Maintain a consistent tone across all platforms, from website copy to social media posts.

Social Perception

Khelomore is perceived as a user-friendly platform that makes sports accessible and convenient. It is seen as a growing player in the Indian sports tech scene, fostering a community of sports enthusiasts and promoting a healthy lifestyle.

Copy Examples

• •"Unlock your sporting potential with Khelomore! Find venues, coaches, and events near you. Let's play!"
• •"Looking for a badminton coach? Khelomore connects you with certified professionals. Start your journey today!"
• •"Join the Khelomore community! Share your sports stories, find new friends, and stay active together."
• •"KheloMore@home brings the coaching to you! Convenient, personalized training in your residential society."
• •"From cricket to football, Khelomore has it all. Your one-stop platform for all things sports!"