Brand Tone

Aspirational, Value-Oriented, Trendy, Youthful, Trustworthy, Authentic, Community-Focused, Sustainable, Conscious, Playful, Humorous, Direct, Informative

Brand Values

• •Affordability: Providing access to branded footwear and apparel at budget-friendly prices.
• •Authenticity: Guaranteeing 100% original products.
• •Sustainability/Eco-consciousness: Reducing waste and promoting the reuse of fashion items.
• •Quality & Hygiene: Ensuring items are in good condition and hygienically cleaned through their "Ultra Klean" process.
• •Individuality & Storytelling: Believing every pre-loved item has a unique story and helps celebrate individuality.
• •Customer Satisfaction: Offering return policies and aiming for a positive customer experience.

Best Practices

• •Develop a Brand Voice & Tone Guide: Clearly document the desired tone (playful, value-driven, authentic, trendy, conscious) with examples of do's and don'ts. Share this with everyone creating content.
• •Know Your Audience, Speak Their Language: Understand the Pakistani youth and value-conscious shoppers. Use relatable slang (judiciously), humor, and address their aspirations for style and authenticity within a budget.
• •Highlight Value & Authenticity Consistently: Every piece of copy should reinforce the core message: genuine brands at great prices. Use phrases like "100% Original," "Authentic Finds," "Budget-Friendly Brands."
• •Embrace Storytelling & Sustainability: Weave in the narrative of pre-loved items having a story and the positive environmental impact of thrifting. This adds depth and appeals to conscious consumers.
• •Be Visually and Verbally Cohesive Across Platforms: While adapting to platform nuances (e.g., TikTok trends vs. LinkedIn professionalism), the core personality – affordable, authentic, trendy, and increasingly playful – should shine through consistently in both visuals and text. Ensure the "meme muscle" desired for social media aligns with the overall brand values and doesn't alienate.

Social Perception

Generally perceived as a good place to find deals on branded items, especially footwear. Many customers appreciate Khazanay for making branded shoes accessible at lower prices and for the concept of sustainable shopping. They are seen as a pioneer in the online thrift market in Pakistan. There's an increasing acceptance and trendiness associated with thrift shopping in Pakistan, which Khazanay is well-positioned to leverage.

Copy Examples

• •Instagram Post (Image: Stylish person wearing branded sneakers from Khazanay): Your wallet called, it said 'thank you!' 😉 Rock authentic brands without breaking the bank. These [Shoe Model] beauties? Found 'em at Khazanay. Score your own pre-loved treasure! #KhazanayFinds #ThriftStyle #OriginalsOnly
• •TikTok Video (Fast-paced montage of shoes being unboxed, cleaned with Ultra Klean, and styled): POV: You just paid biryani money for shoes worth your entire childhood wishlist. 🤯 That’s the Khazanay magic! Freshly Ultra Kleaned & 100% authentic. Link in bio before they’re gone! #Khazanay #PrelovedButMakeItPremium #SneakerDealsPK
• •Facebook Ad (Carousel showing different shoe styles and brands): Tired of fakes and sky-high prices? 😥 Khazanay brings you 100% ORIGINAL branded shoes, looking (and smelling!) amazing thanks to our Ultra Klean tech. Step up your style game sustainably. Shop now! #AuthenticKicks #SustainableFashionPakistan #KhazanayPK
• •Website Banner (Homepage): Brands You Love. Prices You'll Adore. ✨ Welcome to Khazanay – Pakistan's biggest destination for authentic pre-loved & factory leftover treasures. Cleaned, certified, and ready for their next adventure with you! #ReduceReuseRelove
• •Email Subject Line (Promotional email): 🤫 Psst! Your Next Favorite Shoes Are Waiting (and they're on sale!)... Email Body Snippet: ...Don't just dream about those top brands – own them! At Khazanay, we hunt down the best pre-loved and factory leftover gems, so you get all the style without the shocking price tag. Each pair is Ultra Kleaned to perfection. Ready to find your sole-mate?