Brand Tone

elegant, artistic, and imaginative

Brand Values

• •Imagination & Creativity
• •Uniqueness & Individuality
• •Quality & Craftsmanship
• •Femininity & Elegance
• •Versatility

Best Practices

• •Embrace Storytelling: Weave the narrative of "Khayal" (imagination, fantasy) into product descriptions, social media posts, and 'About Us' sections.
• •Utilize Evocative Language: Employ words like "enchanting," "magical," "artistic," "timeless," "unique," and "exquisite" to reinforce the brand's essence.
• •Highlight Craftsmanship and Quality: Subtly emphasize the attention to detail, the quality of materials (18k gold, diamonds, gemstones), and the artistry involved in creating each piece.
• •Maintain Visual Consistency: Ensure that the tone of the copy is reflected in the brand's visual identity (photography, website design, social media aesthetics) – elegant, artistic, and high-quality.
• •Focus on the Wearer's Experience: Connect the jewelry to the feeling it evokes – individuality, elegance, a touch of magic in everyday life. Encourage wearers to "be your own muse."

Social Perception

A Fine Jewelry Brand, Artistic and Design-Led, Dubai-Based and Emerging, Focused on Storytelling, Interactive with Customers

Copy Examples

• •Where imagination takes form. Discover Khayal Fine Jewelry and adorn yourself in dreams made real.
• •Each Khayal piece is a whisper of fantasy, meticulously crafted to tell your unique story. Unveil the magic.
• •Beyond jewelry, an artistic expression. Khayal: Wear your imagination.
• •Elegance, reimagined. Explore the Enchanted Collection and let your style speak volumes of artistry and grace.
• •From fleeting dreams to tangible beauty. Khayal Fine Jewelry – as unique and individual as you are.