Brand Tone

Professional, trustworthy, and traditional, with a strong sense of personal commitment and pride in craftsmanship.

Brand Values

• •Quality and Craftsmanship
• •Heritage and Experience
• •Personal Connection and Trust
• •Expertise and Honesty

Best Practices

• •Lead with Heritage and Trust: Always start with their strongest asset: over 30 years of family-owned experience. This immediately establishes credibility.
• •Use Confident and Personal Language: Employ a tone that is both professional and personal. Phrases like 'We take pride in our work' and direct quotes from the owner reinforce a personal commitment to quality.
• •Emphasize Quality over Price: Focus the narrative on 'museum-quality,' 'conservation materials,' and 'expert workmanship.' The value is in the longevity and craftsmanship of the product, not in being the cheapest option.
• •Tell the Story Behind the Frame: Connect with the audience by speaking about the sentimental value of what they are framing—'memories,' 'milestones,' and 'heirlooms.' This elevates the service beyond a simple product.
• •Maintain a Consistent Local Focus: Continue to proudly mention serving the Arlington, DC, and Maryland communities. This reinforces their identity as a trusted local business and strengthens their community ties.

Social Perception

Perceived as a high-end, expert framing service and the go-to choice for valuable, sentimental, or complex projects, known as a reliable local institution delivering professional, museum-quality results.

Copy Examples

• •For over 30 years, our family has been dedicated to the art of the perfect frame. We combine generations of expertise with the finest conservation materials to ensure your treasured memories are not just displayed, but preserved for a lifetime. Trust your story to our hands.
• •A family portrait, a child's first drawing, a hard-earned diploma. These aren't just items; they're milestones. We've spent a lifetime helping our Arlington neighbors protect and showcase their most precious moments. What memory will you frame next? #KHArtFraming #FamilyHeirlooms #CustomFraming
• •Your achievements deserve to be seen. From military honors to corporate milestones, our museum-quality framing makes a statement of excellence. With experience serving government agencies and major corporations, we deliver professionalism you can trust. Schedule your consultation today.
• •Choosing a frame is more than a matter of matching colors. It's about protecting what's inside. In our latest article, we explain the importance of conservation-grade materials and why our commitment to quality ensures your art is safe from fading and damage for decades to come. [Read More].
• •Your memories, our craftsmanship. Each frame is custom-built in-house by our expert artisans, using only museum-grade materials to protect and enhance your piece. From the initial consultation to the final product, we guarantee a result that goes beyond your expectations—a timeless showcase for your art.