Brand Tone

Warm & Inviting, Natural & Authentic, Community-Oriented & Caring, Peaceful & Tranquil, Passionate & Personal

Brand Values

• •Natural Quality & Handcrafted Excellence
• •Well-being & Holistic Health
• •Community & Connection
• •Sustainability & Respect for Nature
• •Family & Heritage
• •Grace & Beauty
• •Social Impact & Empowerment

Best Practices

• •Tell Your Story Consistently: Weave in the personal narrative of Robert and Claudia, their diverse heritage (Bolivian and Dutch), their journey into lavender farming, and their passion for natural living across all communication. This builds authenticity and a deeper connection with the audience.
• •Emphasize "Natural," "Handcrafted," and "Farm-Grown": Use these terms frequently and genuinely explain what they mean for your products (e.g., small batches, ingredients grown on their own farm, traditional methods). This reinforces the quality and care invested in each item.
• •Focus on Benefits and Experiences, Not Just Features: Highlight how Kharis Lavender products and the farm experience contribute to relaxation, peace, well-being, and creating memories, rather than solely listing product ingredients or event venue specifications.
• •Maintain a Warm, Personal, and Gracious Voice: Whether on social media, email newsletters, or website copy, use a friendly, approachable, and caring tone. The name "Kharis" (grace) should subtly infuse the communication style. Respond to comments and messages personally when possible.
• •Showcase Community, Impact, and Values: Regularly share updates about social initiatives (like supporting Bolivian artisans and Camp Hope for Kids), environmental stewardship, and the "why" behind the brand. This reinforces the values that resonate with conscious consumers.

Social Perception

High-Quality & Authentic, Beautiful & Welcoming Destination, Passionate & Caring Owners, Ethical & Community-Focused, A Valued Local Business, Source of Tranquility and Well-being

Copy Examples

• •Headline: Find Your Moment of Calm. Body: Our handcrafted lavender eye pillows, filled with fragrant farm-grown lavender, are a gentle invitation to unwind and embrace tranquility. Naturally soothing, lovingly made by our family for yours. #KharisLavender #NaturalWellness #HandcraftedCalm
• •Headline: From Our Fields to Your Home, A Touch of Grace. Body: Discover the pure, natural goodness of Kharis Lavender. Each product is a testament to our passion for well-being, the gentle power of nature, and our commitment to handcrafted quality. Experience the Kharis difference. #FarmToHome #LavenderLove #KharisGrace
• •Headline: More Than Just Lavender, It's a Community. Body: When you choose Kharis Lavender, you're not just bringing natural calm into your life; you're supporting women artisans in Bolivia and helping send kids to Camp Hope. Feel good, do good, naturally. #SocialImpact #KharisCommunity #LavenderForGood
• •Headline: Celebrate Life's Special Moments, Wrapped in Nature's Embrace. Body: The Lavender Barn at Kharis Lavender Fields offers a serene and picturesque setting for your bridal shower, workshop, or intimate gathering. Let the soothing scent of lavender and the beauty of our farm create unforgettable memories. Inquire about our bespoke event experiences. #KharisEvents #LavenderBarn #GaithersburgEvents
• •Headline: Nourish Your Skin, Naturally. Nurture Your Soul, Gracefully. Body: Indulge in our all-natural, handcrafted lavender body care. Made with love and the finest ingredients from our farm, our lotions, soaps, and scrubs are designed to soothe your skin and calm your spirit. Because your well-being comes first. #KharisWellbeing #NaturalSkincare #HandmadeLavender