Brand Tone

warm, inviting, natural, and community-oriented. It's also authentic and personal

Brand Values

• •Natural & Handcrafted Quality
• •Well-being & Family
• •Community & Social Responsibility
• •Sustainability & Environmental Respect
• •Grace & Tranquility
• •Women Empowerment

Best Practices

• •Tell Your Story: Consistently weave in the personal story of Robert and Claudia, their heritage, and their passion for lavender and natural living. This builds authenticity and connection.
• •Emphasize "Natural" and "Handcrafted": Use these terms frequently and genuinely explain what they mean for your products (e.g., small batches, farm-grown ingredients).
• •Focus on Well-being and Benefits: Highlight how the products and experiences contribute to relaxation, peace, and overall well-being, rather than just listing product features.
• •Engage with a Warm and Personal Voice: Whether on social media or in email newsletters, use a friendly, approachable, and caring tone. Respond to comments and messages personally when possible.
• •Showcase Community and Impact: Regularly share updates about your social initiatives and community involvement. This reinforces the brand's values beyond just commerce.

Social Perception

Customers see it as a source of high-quality, natural products and a beautiful, welcoming place. The owners, Claudia and Robert, are often mentioned for their passion and customer service. The brand is viewed as authentic, caring, and committed to ethical practices. They are seen as a valued local business and a unique destination.

Copy Examples

• •Find your moment of calm. Our handcrafted lavender eye pillows, filled with fragrant farm-grown lavender, are a gentle invitation to unwind and embrace tranquility. Naturally soothing, lovingly made. #KharisLavender #NaturalWellness #HandcraftedCalm
• •From our farm to your home, a touch of grace. Discover the pure, natural goodness of Kharis Lavender. Each product is a testament to our family's passion for well-being and the gentle power of nature. #FarmToHome #LavenderLove #KharisGrace
• •More than just lavender, it's a community. When you choose Kharis, you're supporting women artisans in Bolivia and helping send kids to Camp Hope. Feel good, do good. #SocialImpact #KharisCommunity #LavenderWithAPurpose
• •Celebrate life's special moments surrounded by nature's beauty. The Lavender Barn at Kharis Lavender Fields offers a serene and picturesque setting for your next event. Let us help you create unforgettable memories. #KharisEvents #LavenderBarn #NaturalCelebrations
• •Nourish your skin, naturally. Our small-batch lavender lotions are made with the finest natural ingredients, just as nature intended. Experience the soothing difference. #KharisLavenderSkin #AllNaturalBeauty #HandmadeGoodness