Brand Tone

Caring and Loving, Joyful and Playful, Trustworthy and Quality-Focused, Modern and Trendy

Brand Values

• •Family Focus
• •Quality and Comfort
• •Practicality
• •Personality and Style
• •Emotional Connection
• •Customer Trust
• •Brazilian Identity

Best Practices

• •Always emphasize "Care" and "Love": Whether talking about design, fabric, or the child wearing the clothes, infuse the copy with a sense of warmth and affection, reflecting the idea that "dressing a child is an experience loaded with emotion."
• •Reassure them with mentions of durability, comfort, ease of care, and the practicality of the designs for everyday life.
• •Subtly Weave in Brazilian Heritage/Origin When Appropriate: Mentioning that items are "designed with Brazilian care" or referencing their base in a recognized textile hub can add a layer of authenticity and pride, connecting to their "About Us" story.
• •Use colorful and playful language to describe the clothing and accessories, appealing to both parents and children.
• •Highlight the brand's commitment to quality and safety, ensuring parents feel confident in their purchase.

Social Perception

Reliable, Delightful for Kids and Parents, A Caring Brand, Customer-Centric Brand

Copy Examples

• •"Vestir uma criança é uma experiência carregada de emoção, repleta de histórias que falam diretamente à imaginação dos pequenos e ao carinho dos pais."
• •"Nossas coleções são sempre coloridas e cheias de personalidade, encantando tanto pais quanto crianças."
• •"Conforto, qualidade e praticidade."
• •Oferecendo "confiança".
• •Estar "em sintonia com as tendências da moda infantil".