Brand Tone

Empowering & Inspirational, Elegant & Sophisticated, Conscious & Ethical, Community-Oriented & Cultured, Confident

Brand Values

• •Empowerment of Women
• •Craftsmanship & Quality
• •Sustainability & Slow Fashion
• •Heritage & Culture
• •Giving Back/Community
• •Timelessness

Best Practices

• •Embrace the Founder's Narrative: Regularly weave elements of Rokeya Khanum's inspiring story and the meaning of Khanum into the copy. This reinforces authenticity and the values of empowerment and resilience.
• •Highlight "Slow Luxury" and Craftsmanship: Consistently use terms like "slow fashion," "made-to-order," "artisanal," "investment piece," and "timeless" to educate customers about the brand's unique production process and value proposition.
• •Maintain an Elegant and Empowering Voice: Use sophisticated yet accessible language. Focus on the confidence and strength the clothing can inspire in the wearer. Avoid overly casual slang while still being engaging.
• •Be Transparent about Policies: While highlighting the benefits of made-to-order, clearly and positively frame policies like "exchanges only" within the context of slow fashion and reducing waste. Manage expectations proactively in FAQs and product descriptions.
• •Showcase Social Impact and Values: Subtly integrate mentions of the brand's commitment to community, cultural roots, and ethical practices (like the founder's ambassadorship) to appeal to conscious consumers.

Social Perception

Positive for Quality and Design, Appreciation for Slow Fashion, Good Customer Service, Point of Concern - Sizing and No Refund Policy, Aspirational & High-End

Copy Examples

• •Headline: Beyond the Sequin: Wear Your Story. Body: At Khanum's, each stitch is a word, each garment a narrative of strength and elegance. Inspired by a journey of resilience, our made-to-order pieces are more than just dresses—they are a celebration of the woman you are and the woman you are becoming. Invest in timeless style, crafted consciously. #Khanums #WearYourStory #SlowLuxury
• •Headline: The Art of Intentional Elegance. Body: In a world of fleeting trends, choose enduring beauty. Khanum's is committed to slow fashion, creating exquisite, embellished pieces designed to be treasured. Made for the woman who dresses with purpose and power. Discover your signature statement. #KhanumsElegance #SlowFashionMovement #InvestmentPiece
• •Headline: Empowered by Design. Crafted for You. Body: Named for women of honor, status, and strength, Khanum's embodies the spirit of modern empowerment. Each unique garment is a testament to visionary design and meticulous craftsmanship, brought to life when you order. Dare to be iconic. #KhanumOfficial #EmpoweredWomen #LuxuryFashion
• •Headline: Not Fast Fashion. Forever Fashion. Body: We believe in pieces that last, in quality that speaks for itself, and in a process that respects both people and the planet. Experience the Khanum's difference: luxury that feels as good as it looks, ethically made-to-order in London. #TimelessKhanums #EthicalLuxury #MadeToOrder
• •Headline: From East London Roots to Global Runways: This is Khanum's. Body: Our founder's journey fuels our passion: to create more than just clothing, but a community built on culture, empowerment, and the art of beautiful design. Join us in celebrating strength and style. #KhanumsStory #CultureAndCommunity #FashionWithPurpose