Brand Tone

Elegant, Poetic, and Minimalist

Brand Values

• •Artisanal Craftsmanship
• •Timeless Elegance
• •Personal Connection
• •Inspired by Nature and Art
• •Quality Materials

Best Practices

• •Embrace the Metaphor: Continue using the brand name's meaning ("Wind") in the copy. Use words like "whisper," "breeze," "flow," and "story" to reinforce the brand's poetic and gentle identity.
• •Focus on "The How" and "The Why": Always highlight that the jewelry is "handcrafted in the EU." This is a key differentiator that speaks to quality and craftsmanship. Connect the "why" ", to be a part of the wearer's personal journey.
• •Maintain a Minimalist Voice: Keep copy clean, concise, and elegant. Avoid clutter, excessive emojis, or overly casual slang. The language should mirror the minimalist design of the jewelry.
• •Speak to the Lifestyle, Not Just the Product: Create copy that places the jewelry within the aspirational lifestyle seen on Pinterest and Instagram. Talk about moments: a quiet morning, a creative spark, a meaningful connection.
• •Use Storytelling in Descriptions: Instead of just listing materials and dimensions, frame each piece with its inspiration, whether it's nature, art, or a feeling. This elevates the product from a simple object to a piece with meaning and soul.

Social Perception

The perception of khami is that of a boutique, high-quality jewelry brand for a discerning customer. The target audience appears to be individuals who appreciate minimalist design, quality craftsmanship, and a brand with a strong aesthetic and story. The consistent and polished visual identity across all platforms builds trust and positions the brand as a premium, yet accessible, choice for elegant jewelry.

Copy Examples

• •A whisper of elegance for your everyday rituals. Our Brisa Ring, handcrafted to be a part of your story. #khamijewelry #minimaliststyle #everydayelegance
• •Carried on the Breeze. Discover timeless, handcrafted jewelry designed to move with you. [Shop New Arrivals]
• •For your personal journey | A new collection arrives
• •Inspired by the quiet power of a blossoming flower. The Kwiat Necklace is meticulously handcrafted in the EU, featuring a delicate pendant that rests gracefully against the skin. A timeless piece designed not just to be worn, but to be felt. Wear it as a daily reminder of your own unique growth.
• •Crafted with Intention. Worn with Purpose. At khami, we believe jewelry is more than an accessory", it's a personal signature. Inspired by art and nature, each of our pieces is handcrafted to tell a story. Find the one that tells yours. Free EU shipping on all orders.