Brand Tone

Confident & Authentic, Premium & Quality-Focused, Lifestyle-Oriented & Aspirational, Modern & Sleek, Rebellious & Unapologetic (subtle)

Brand Values

• •Quality & Craftsmanship
• •Authenticity & Personal Standard
• •Self-Expression & Individuality
• •Experience Enhancement
• •Natural & Clean

Best Practices

• •Channel Wiz's Voice (Authentically): Use language that feels genuine to Wiz Khalifa's persona – confident, laid-back, but serious about quality. Avoid overly corporate or generic phrasing. Incorporate direct quotes or his philosophy where appropriate.
• •Emphasize Premium Quality & Natural Aspects Consistently: Always highlight the "all-natural," "premium," "Spanish-crafted," "clean burn" aspects. This reinforces the core product value.
• •Focus on the "Experience" Not Just the Product: Sell the lifestyle, the elevated ritual, the feeling of rolling "like Wiz." Connect the papers to self-expression and enjoying life on one's own terms.
• •Maintain Visual & Verbal Synergy: Ensure that the sleek, modern, premium visual identity (black, gold, KK monogram) is matched by sophisticated, confident, and clear copy. The language should feel as high-quality as the product looks.
• •Speak to the Connoisseur & the Fan: Acknowledge both the discerning smoker looking for the best quality and the fan who wants to connect with the Wiz Khalifa brand. The copy should appeal to their desire for quality, authenticity, and aspiration.

Social Perception

Closely Tied to Wiz Khalifa, Seen as Premium/High Quality, Desirable & Aspirational, Trusted, Culturally Relevant

Copy Examples

• •Headline: Roll Like Wiz. Experience the Difference. Body: Crafted in Spain from the finest all-natural materials, Khalifa Papers are designed for those who demand the best. Personally developed by Wiz Khalifa to his exact standards for the perfect burn, smoothest taste, and an unmatched experience. It’s not just paper, it’s a statement. Live life on your own terms. (Tone: Confident, Premium, Authentic)
• •Social Media Post: Elevate your ritual. Khalifa Papers – thin, clean, and all-natural for the purest flavor. Designed by Wiz because quality matters. #KhalifaPapers #RollWithTheBest #PremiumSmoke (Tone: Aspirational, Quality-Focused, Lifestyle-Oriented)
• •Product Description Snippet: Why settle? Wiz didn't. That's why he created Khalifa Papers. Experience the meticulous craftsmanship in every leaf, from the custom KK watermark to the consistent, slow burn. Your session, perfected. (Tone: Confident, Quality-Focused, Authentic)
• •Short Ad Copy: Khalifa Papers. The art of the roll, refined. For connoisseurs who appreciate quality and self-expression. Smoke like the King. (Tone: Premium, Aspirational, Confident)
• •Website "Our Story" Excerpt: It started with a standard: Wiz Khalifa’s own. Unsatisfied with anything less than perfection, he set out to create rolling papers that embodied quality, natural purity, and the freedom of self-expression. Khalifa Papers are more than an accessory; they're an invitation to elevate your experience and roll with the best. (Tone: Authentic, Quality-Focused, Lifestyle-Oriented)