Brand Tone

knowledgeable, professional, trustworthy, results-oriented, approachable, passionate

Brand Values

• •Expertise
• •Quality
• •Reliability
• •Customer-Centricity
• •Passion

Best Practices

• •Lead with Expertise: Always communicate from a position of knowledge. Explain the "why" behind a product's benefits, not just the "what."
• •Focus on Results: Use language that paints a picture of the desired outcome—a "deeper shine," "unbeatable protection," or a "flawless finish."
• •Maintain a Professional yet Accessible Tone: Avoid overly technical jargon where possible, but don't oversimplify to the point of losing credibility. Be the friendly expert.
• •Emphasize Quality and Trust: Use words like "curated," "professional-grade," "trusted," and "genuine" to reinforce the high standards of the products offered.
• •Speak the Language of Car Enthusiasts: Use terminology that resonates with the target audience (e.g., "hydrophobic," "paint correction," "swirl marks") to show you are part of their community.

Social Perception

highly positive, reliable and expert source for car detailing supplies, trusted for high-quality products and valuable advice, strong and loyal customer base valuing expertise and service

Copy Examples

• •Achieve a mirror finish that turns heads. Our new formula offers unparalleled depth and clarity, with superior hydrophobic properties to protect your paintwork from the elements. It's not just a wax, it's a statement.
• •Brake dust and road grime don't stand a chance. Our pH-neutral wheel cleaner is safe for all finishes yet powerful enough to dissolve the toughest contaminants. Restore the brilliance to your wheels with a single application.
• •We are proud to be the official stockist for [Brand Name]. Known for their professional-grade formulas, we now bring their expertise to you. Explore the collection on our website and elevate your detailing game.
• •As a valued member of the KGP INNOVATION community, we wanted you to be the first to know about our new range of interior detailing brushes. Perfect for reaching every nook and cranny, they are the secret to a truly immaculate cabin.
• •Your passion for your car deserves the best. At KGP INNOVATION, we provide the tools and expertise to achieve a showroom shine, every time. Shop our curated collection of professional-grade detailing supplies today.