Brand Tone

Artistic, Authentic, and Humble.

Brand Values

• •Craftsmanship and Quality
• •Connection to Nature
• •Artistic Innovation
• •Community and Education

Best Practices

• •Always connect the product back to its origin story—Kiefer's passion, the inspiration from nature, and the unique artistic techniques. This is the brand's strongest differentiator.
• •Write in a first-person voice ("I," "my") whenever possible, especially on social media and in newsletters. Keep the tone approachable, positive, and down-to-earth, reflecting Kiefer's personality.
• •Use phrases like "functional art," "everyday elegance," and "art for your table" to communicate that the pieces are both beautiful and practical. This appeals to customers who want special items they can use daily.
• •Consistently name and briefly explain the Gyotaku and Nerikomi techniques. This educates the customer, reinforces the brand's commitment to craftsmanship, and justifies the value of the handmade items.
• •Ensure that all photography reflects the brand's values. Use natural lighting and settings (like showcasing a mug by a lake) to reinforce the connection to nature and the rustic elegance of the pottery.

Social Perception

Kflorealpottery is perceived as a high-quality, artisanal brand with a unique and compelling story. It is seen as creative and regionally inspired, with the fish-print pottery being a standout concept. Kiefer's appearance on "The Great Canadian Pottery Throw Down" has positioned him as a talented and adaptable potter on a national stage. His engagement on social media and forums shows he is a genuine, approachable artist passionate about his work and appreciative of his audience. The work is seen as charming, interesting, and well-made.

Copy Examples

• •From the waters of Northwestern Ontario to your morning coffee. Each Gyotaku mug carries an exact impression of a fish I’ve caught, blending my love for the outdoors with my passion for pottery. It’s more than a mug—it’s a piece of the wild, handcrafted to be part of your daily ritual. #Kflorealpottery #Gyotaku #HandmadeCeramics #ArtInspiredByNature #FunctionalArt
• •It started with a high school art class and became a lifelong journey. I'm Kiefer Floreal, and this studio is where my passions for pottery and nature converge. From turning my garage into a workshop to exploring the Japanese art of Gyotaku with locally caught fish, every piece tells a story of dedication and a deep respect for the craft. My goal is to create functional art that feels both elegant and grounded, bringing a piece of the Canadian wilderness into your home.
• •Hi [Name], I'm excited to share that a new collection of hand-thrown pottery has just been added to the shop! This release features new explorations in the Nerikomi technique—stacking and carving layers of colored clay to reveal complex, elegant patterns. Each vase and bowl is one-of-a-kind. Thank you for supporting handmade art. Explore the collection and find your new favorite piece.
• •Kflorealpottery isn't just about creating beautiful ceramics. It's about capturing a moment—the detail of a Northern Pike's scales, the flowing patterns of layered clay. Based in Winnipeg and inspired by the lakes of Kenora, I create unique, high-quality pottery that's made for your life. Discover our collection of mugs, bowls, and vases. Shop now.
• •This stunning bowl is a testament to patience and artistry. Crafted using the Japanese Nerikomi technique, layers of colored stoneware are meticulously stacked and carved to reveal a complex, flowing pattern that is unique to this piece alone. With its elegant form and smooth, durable finish, it serves as both a functional centerpiece for your table and a standalone work of art. Dimensions: [X] cm x [Y] cm. Food and dishwasher safe.