Brand Tone

Warm, Friendly, Passionate, Personal, and Heartfelt.

Brand Values

• •Passion for Animals
• •Personalization and Uniqueness
• •Love of Design & Craftsmanship
• •Emotional Connection
• •Authenticity

Best Practices

• •Embrace the Founder's Voice: Continuously channel Steffi's personal passion for animals and design. Use 'I' or 'we' (referring to Steffi and the brand) to maintain a personal, small-business feel. Let her authentic love for pets shine through.
• •Prioritize Warmth and Friendliness: Every piece of copy, from product descriptions to social media replies, should feel approachable, kind, and enthusiastic. Use positive language and a conversational style.
• •Highlight the 'Lovingly Designed' Aspect: Emphasize the care, craftsmanship, and personal touch that goes into creating each product. This reinforces the value beyond just the physical item.
• •Speak Directly to Pet Lovers: Use language and references that resonate with the deep emotional connection people have with their pets. Acknowledge them as family members and cherished companions.
• •Maintain Visual and Verbal Consistency: Ensure that the friendly, heartfelt tone of the copy is mirrored in the visual elements (cute illustrations, warm photography) and across all platforms, from the German website to English-language social media efforts if expanded. Regularly review content to ensure it aligns with the established tone.

Social Perception

Customers appear to perceive the brand positively, as a source of charming, personalized pet products. The sharing of customer photos ('Kundenfoto') indicates satisfaction and a willingness to showcase their purchases. Engagement in comments is generally positive and appreciative.

Copy Examples

• •☕️ Morning coffee just got a whole lot cuter! ❤️ Introducing our new personalized pet portrait mugs! Send us your favourite snap of your furry (or feathery, or scaly!) friend, and let Steffi work her magic to create a mug that will make you smile with every sip. Imagine your beloved companion's face greeting you every day – the perfect heartfelt gift for yourself or the pet lover in your life! ✨ DM us to learn more or tap the link in bio to shop! #WhiskersAndWhinnies #PersonalizedPetMug #DogLove #CatLove #HorseLove #GiftIdeas #MadeWithLove
• •Give Your Horse the Grand Entrance They Deserve! 🐴👑 Our beautifully crafted, personalized stall signs are more than just a nameplate – they're a declaration of love for your equine partner. Lovingly designed by Steffi, each sign is customized with your horse's name and your choice of charming illustrations. Made with durable materials to withstand stable life, it’s the perfect way to add a personal touch to their home. Let's create something special together! #StallSign #HorseLovers #EquestrianLife #PersonalizedGifts #WhiskersAndWhinnies
• •🐾 Special Treats for Your Best Friend! 🐾 At Whiskers and Whinnies, we know your dog is family. That's why we create unique, personalized goodies like custom dog tags, cozy bowl mats, and adorable portrait posters – all designed with love by our founder (and fellow dog mum!), Steffi. Make your furry friend feel extra special or find the perfect gift for a dog-loving pal! Shop our collection today. [Link] #DogMom #DogDad #PersonalizedDogGifts #WhiskersAndWhinnies #UniquePetProducts
• •A Tail of True Love! ❤️ This week, we were so touched to see @[CustomerInstagramHandle]'s photo of Luna with her new Whiskers and Whinnies personalized blanket! (Swipe to see the cuteness!) Stories like these are why Steffi started this little shop – to celebrate that incredible bond we share with our animals. Do you have a W&W photo to share? Tag us #WhiskersAndWhinniesLove for a chance to be featured! Ready to create your own special memory? [Link to website]
• •Text Overlay: Each order packed with love and a little bit of magic! ✨ Steffi here, just sending off this gorgeous custom dog tag for a very good boy named Max! Hope he loves it! 🥰 Thank you for supporting our passion! #BehindTheScenes #SmallBusinessLove #PetGifts #HandmadeWithCare #WhiskersAndWhinnies