Brand Tone

Deadpan, sarcastic, humorous, self-aware, inventive

Brand Values

• •Creativity & Innovation (for fun)
• •Humor & Entertainment
• •Quality & Craftsmanship
• •Community Engagement
• •Questioning the Status Quo (playfully)

Best Practices

• •Maintain a deadpan and sarcastic delivery, even when describing ridiculous inventions.
• •Use concise and engaging language, mirroring the short video format.
• •Incorporate self-aware humor, acknowledging the absurdity of the products.
• •Highlight the inventive and creative aspects of the designs.
• •Encourage community engagement by posing questions or inviting suggestions.

Social Perception

Highly entertaining, impressively creative, unique, relatable in its absurdity, positive and lighthearted

Copy Examples

• •Solving problems that don't exist.
• •The solution nobody asked for.
• •Finally, a way to avoid [minor inconvenience]!
• •We've engineered a revolutionary device to address the critical issue of [absurd problem].
• •This groundbreaking invention will change the way you [perform a mundane task] forever. (Sort of.)