Brand Tone

Inspirational & Encouraging, Heartfelt & Personal, Creative & Artistic, Joyful & Whimsical, Quality-Conscious & Trustworthy, Approachable & Friendly

Brand Values

• •Faith & Inspiration
• •Quality & Craftsmanship
• •Creativity & Self-Expression
• •Customer Focus
• •Supporting Small & Local Business
• •Giving Back
• •Joy & Positivity

Best Practices

• •Always Lead with Heart and Purpose: Whether it’s faith, adventure, or the love of a pet, connect the product to the emotion or value it represents. Use words that convey warmth, joy, and inspiration.
• •Highlight Quality and Craftsmanship Subtly but Consistently: Mention the "premium cardstock," "hand-illustrated designs," and "Made in USA" aspects naturally within the copy to reinforce trust and value without sounding overly technical.
• •Embrace a Friendly and Approachable Voice: Use "we" and "us" to create a connection, as if speaking directly from the small, family-run business. Address the customer warmly (e.g., "Hi [Customer Name]," "We're here for you").
• •Tell a Story (Even a Small One): Briefly touch upon the inspiration behind a design or the care that goes into its creation, like the description of illustrating a cocktail. This makes the art feel more personal and less mass-produced.
• •Maintain Visual and Textual Cohesion: Ensure the tone of the copy aligns with the visual style of the artwork and the overall brand aesthetic (clean, modern, heartfelt). Use clear, inviting language that complements the visual appeal of the products.

Social Perception

High-Quality Products, Aesthetically Pleasing Designs, Trustworthy & Reliable, Support for Small Business Values, Gift-Worthy, Meaningful & Inspirational

Copy Examples

• •✨ Illuminate your home with words that lift the soul. Our newest collection of hand-illustrated Christian wall art is here, lovingly designed in Texas to bring daily encouragement and timeless truth to your sacred spaces. Each piece is printed on premium, art-quality paper, because faith deserves beautiful expression. Discover the collection – link in bio. #ModDayArt #ChristianWallArt #FaithBasedDecor #InspirationalHome #HandIllustrated #MadeInUSA
• •Capture the majesty of [Park Name] and bring the spirit of adventure indoors. 🌲 Our hand-illustrated National Park poster is a vibrant tribute to the wild, printed with the richest colors on thick, gallery-quality cardstock. Designed by our family-run studio in Fort Worth, TX, it’s more than just a print; it’s an invitation to explore, dream, and remember. Perfect for the adventurer at heart. #NationalParkArt #TravelDecor #ModDayArt #AdventureInspired #WallArt #AmericanMade
• •Subject: Stir Up Some Style! 🍹🎨 Hi [Customer Name], Ready to add a splash of personality to your space? Our hand-illustrated cocktail art prints are crafted with the same care as a master mixologist perfecting a classic. From the rich hues to the playful details, each design is a celebration of good times and great taste. Printed locally in Texas on luxurious, durable cardstock. Discover your new favorite conversation starter: [Link to Cocktail Collection] Cheers, The ModDayArt Family
• •Art That Speaks to Your Heart. ✨ From uplifting Scripture to whimsical illustrations, discover hand-crafted prints made with love in Texas. Quality you can feel, designs you’ll cherish. Shop Small, Inspire Big. #ModDayArt #HomeDecor #WallArt #WomanOwned #SupportSmall
• •Unleash some joy! 🐾 Our adorable, hand-illustrated dog art prints are perfect for celebrating your furry best friend. Each design captures the unique charm of our four-legged companions. Printed on high-quality, thick paper right here in the USA. A wonderful gift for any dog lover! #DogArt #ModDayArt #PetLovers #HomeDecorIdeas #IllustratedPrint #SmallBusinessLove