Brand Tone

Caring, Wholesome, and Trustworthy

Brand Values

• •Inclusivity
• •Family & Community
• •Quality & Taste
• •Sustainability & Responsibility
• •Honesty & Transparency

Best Practices

• •Lead with 'Why': Always connect the product back to the core mission: ensuring 'no-one misses out.' Frame product descriptions and announcements around the problem they solve for the consumer (e.g., 'Finally, a fudgy vegan brownie that actually tastes like a brownie').
• •Use Warm and Inclusive Language: Employ words like 'we believe,' 'our family,' 'goodness,' 'honest,' and 'caring.' Address the customer as part of the extended 'Kez's Family' to foster a sense of community and belonging.
• •Balance Indulgence with Health: While highlighting health benefits (gluten-free, low sugar, etc.), always emphasize the deliciousness and satisfying nature of the snack. Use descriptive words like 'yummy,' 'luscious,' 'sensational,' and 'moreish' to appeal to desire, not just dietary needs.
• •Be Transparent and Educational: Continue using copy to educate consumers about ingredients, certifications like FODMAP-friendly, and sustainability efforts. This builds trust and positions the brand as an authority and a partner in their wellness journey.
• •Maintain a Consistent Visual and Verbal Story: Ensure that the wholesome, family-centric narrative is present across all touchpoints—from the 'Our Story' page to social media captions and packaging. The journey from Kez's original kitchen is a powerful asset that reinforces authenticity.

Social Perception

The public perception of Kez's Kitchen is overwhelmingly positive, positioning it as a reliable and high-quality provider of snacks, especially within the gluten-free and health-conscious communities. Customers view it as a go-to for dietary needs, trust its quality and taste, and for some, it evokes a comforting nostalgia, all while being seen as a successful Australian family business.

Copy Examples

• •Believing everyone deserves a delicious moment, we created our new Gluten-Free Cinnamon Creams. Crisp, spiced caramel biscuits meet a velvety cinnamon filling. Because a dietary need shouldn't mean missing out on indulgence. #KezsKitchen #GlutenFreeGoodness #EveryoneDeservesDeliciousness
• •Remember the joy of a homemade treat? We've packed it for you. Our new Honey Joys are full of gluten-free goodness with less than 1 tsp of sugar per serve. Nostalgia meets nutrition, so you can give them a snack you both feel good about. #KezsKitchen #LunchboxIdeas #AustralianMade
• •Baking a Better Tomorrow. For us, 'goodness' isn't just about ingredients. It's about our commitment to our people, our planet, and our products. See how our family is working to make every delicious bite a responsible one. [Learn More About Our Sustainable Journey]
• •It started in a family kitchen in 1991 with a belief in creating something special. Today, the Kez's Kitchen family has grown to nearly 100 team members, but our core values remain: care, honesty, and a passion for what we do. We're proud to be creating meaningful careers in the Australian food industry. #KezsKitchen #CompanyCulture #AustralianOwned #FoodManufacturing
• •You deserve a delicious moment. From fudgy brownies to crunchy cookies, find your perfect gluten-free treat, crafted with love in our Australian family bakery. Open up to see our newest snack sensations!