Brand Tone

Empathetic & Supportive, Authoritative & Science-Backed, Empowering & Optimistic, Clear & Accessible, Modern & Tech-Forward

Brand Values

• •Personalization
• •Proactivity & Prevention
• •Scientific Rigor
• •Holistic Wellbeing
• •Empowerment
• •Human Connection

Best Practices

• •Prioritize Clarity and Simplicity: While discussing scientific concepts, always translate jargon into easy-to-understand language. The goal is to empower users with knowledge, not overwhelm them.
• •Maintain a Supportive and Encouraging Voice: Frame communications in a way that makes individuals feel understood and motivated. Highlight partnership and the availability of support.
• •Ground Claims in Science, but Speak Human: While emphasizing the data-driven nature of the service, ensure the copy remains relatable and focuses on the tangible benefits for the user's life and wellbeing.
• •Be Consistently Optimistic and Empowering: Focus on the potential for positive change and the individual's ability to achieve better health. Use aspirational language that resonates with the desire for vitality.
• •Ensure Visuals and Text Align: The imagery and design used alongside copy should reflect the same modern, clean, and positive tone as the written content for a cohesive brand experience.

Social Perception

Customers generally perceive Keyspan as an innovative and comprehensive health optimization service. The personalized coaching and data-driven insights are frequently praised. The integration of AI with human expertise is seen as a key differentiator. There's an appreciation for the convenience of at-home testing and personalized supplement delivery. Some perceive the service as a significant investment, indicating it might be positioned as a premium offering. The brand is seen as forward-thinking in its approach to preventative health and longevity.

Copy Examples

• •Headline: Unlock Your Optimal Health. Your Body, Your Data, Your Personalized Plan. Body: Stop guessing what your body needs. Keyspan combines advanced biomarker testing with AI-powered insights and expert coaching to create a health plan as unique as you are. Start your journey to lifelong vitality today. (Reflects: Authoritative, Personalized, Empowering)
• •Headline: Beyond the Scale: Understand Your Health from the Inside Out. Body: Tired of generic health advice? Keyspan looks deeper. We analyze 25+ key biomarkers to give you a clear picture of your metabolic health, guiding you with a plan that’s all yours. Feel the Keyspan difference. (Reflects: Science-Backed, Clear, Personalized)
• •Headline: Your Health Goals, Our Expert Guidance. We're With You. Body: Navigating your health journey doesn't have to be overwhelming. With Keyspan, you get a dedicated health coach and a supportive community, all working to help you thrive. Let's achieve vibrant health, together. (Reflects: Empathetic, Supportive, Human Connection)
• •Headline: The Future of Wellness is Personal. And It Starts Now. Body: Keyspan leverages cutting-edge AI and the latest in longevity science to deliver a proactive health plan tailored to your unique biology. Move from ‘just fine’ to your full potential. (Reflects: Modern, Tech-Forward, Optimistic, Proactive)
• •Headline: Small Changes. Big Impact. Lifelong Vitality. Body: Keyspan helps you build sustainable healthy habits with actionable insights from your own data. Personalized supplements, tailored nutrition, and expert coaching – all in one app. Take the first step towards a healthier, more energetic you. (Reflects: Empowering, Accessible, Holistic)