Brand Tone

Educational & Informative, Supportive & Community-Focused, Innovative & Problem-Solving, Encouraging & Empowering, Friendly & Engaging

Brand Values

• •Effectiveness in Learning
• •Innovation
• •Quality
• •Support for Educators
• •Making Learning Fun
• •Accessibility

Best Practices

• •Prioritize 'Effective Learning': Always highlight how the products lead to tangible improvements in typing skills and understanding. Use words like 'mastery,' 'proficiency,' 'effective,' and 'proven.'
• •Emphasize Innovation & Problem-Solving: Clearly communicate the unique benefits of the Learning Lights technology and how it solves common frustrations in teaching and learning to type.
• •Foster a Supportive Community Voice: When addressing teachers, use collaborative and understanding language. Offer solutions, resources, and a sense of partnership.
• •Keep it Encouraging and Positive: Focus on the benefits and successes students can achieve. Use aspirational language that motivates users.
• •Be Clear, Direct, and Informative: Provide straightforward information about product features, benefits, and how they work, avoiding overly technical jargon where possible, especially when targeting parents or younger students directly. Explain the 'why' behind the 'what.'

Social Perception

Positive for Learners & Educators, High-Quality Product, Responsive Customer Service, Innovative Solution Provider

Copy Examples

• •Stop the Peeking, Start the Typing! Discover the KeyMaster Learning Lights Keyboard – The smarter way to master the keys. Tired of keyboard covers that don't quite work? Our patented Learning Lights Keyboard lets students hide the letters with a click, building muscle memory faster and making learning to type truly effective. Perfect for classrooms and home learning!
• •Unlock Your Students' Typing Potential. Join the Keyboarding Teachers Unite community! Get exclusive access to free resources, share creative teaching ideas, and connect with fellow educators passionate about effective keyboarding instruction. Let's make typing fun and foundational, together!
• •From Hunt-and-Peck to Typing Hero! Keyboarding Mastery’s online program makes learning engaging. Our interactive lessons and fun typing games are designed for all ages. Watch skills soar as learners conquer the keyboard with confidence. It's not just about speed; it's about mastery.
• •The Secret Weapon for Effective Keyboarding Instruction? It’s the KeyMaster Learning Lights Keyboard. Designed by teachers, for teachers. Our innovative keyboard helps students focus, learn proper technique, and achieve typing fluency faster than ever. See the difference patented technology can make in your classroom.
• •Invest in a Skill That Lasts a Lifetime. Quality Keyboards, Proven Programs. KeyMaster Keyboarding offers durable, mechanical Learning Lights Keyboards and comprehensive online typing courses. Give your students or yourself the tools for success in a digital world.