Brand Tone

friendly, approachable, and educational

Brand Values

• •Sustainability
• •Quality
• •Community
• •Education and Empowerment

Best Practices

• •Always Be Encouraging
• •Keep it Simple and Clear
• •Highlight the "Why"
• •Emphasize Quality and Natural Ingredients
• •Maintain a Local, Community-Centric Voice

Social Perception

The public perception of Keyfillery is very positive. They are seen as a trustworthy and reliable source for eco-friendly products. Customers appreciate the brand's mission, the quality of its offerings, and its excellent customer service. The brand is viewed as a valuable local resource for those interested in sustainable living in the Key West community.

Copy Examples

• •Ready to make a splash in your sustainability journey? 🌊 Our refill station is stocked with all your favorite eco-friendly home and body essentials. Just bring your own bottle and fill it with goodness. It’s that simple to Rethink, Reuse, and Refill with us! #Keyfillery #ZeroWasteLiving #KeyWest
• •Less Plastic, More Planet. Free Delivery in Key West! Tired of single-use plastics cluttering your home? Let Keyfillery help! We offer a wide range of high-quality, eco-friendly refills for your everyday needs—from laundry detergent to shampoo. Order online and get sustainable products delivered right to your doorstep. Join the refill revolution today! [Link to website]
• •Meet your new go-to for a sparkling clean home. Our All-Purpose Cleaner is tough on grime but gentle on the planet. Made with plant-derived ingredients and scented with natural essential oils, it’s a powerful, non-toxic solution for every surface. Bring your own container to our next market or schedule a local delivery. Cleaning day just got a whole lot greener.
• •Hi [Customer Name], looking for an easy way to reduce your environmental footprint? Start with a simple swap. This week, we're highlighting our best-selling biodegradable dish soap. It cuts through grease effortlessly, leaving your dishes (and your conscience) sparkling clean. Explore our full range of sustainable products and let's make a positive impact together. [Shop Now Button]
• •Welcome to Keyfillery! We're so glad you're here to join us on the path to a more sustainable lifestyle. Every refill and reusable product you purchase is a step towards a healthier planet. Have questions about our products or the refill process? Just send us a message! We're always happy to help.