Brand Tone

Eco-conscious and Responsible, Informative and Straightforward, Customer-centric and Helpful, Practical and Solution-oriented

Brand Values

• •Sustainability
• •Environmental Responsibility
• •Quality and Durability
• •Accessibility
• •Customer Satisfaction
• •Transparency (implied)

Best Practices

• •Lead with Purpose: Always connect your products back to the core mission of sustainability and reducing environmental impact. Let this purpose shine through in headlines, product descriptions, and calls to action.
• •Be Clear and Informative: Use straightforward language. Clearly explain the benefits of compostable products (both functional and environmental) and what "certified compostable" means. Avoid overly technical jargon unless clearly defined.
• •Showcase Customer Voice: Continue to leverage positive customer testimonials in your marketing copy. This reinforces trust and provides social proof of your brand values and product quality.
• •Empower Action: Frame your messaging to empower customers. They aren't just buying a product; they are making a positive choice and contributing to a larger solution. Use encouraging and positive language.
• •Maintain Authenticity: Ensure all claims about product quality, certifications, and environmental benefits are accurate and verifiable. Authenticity builds long-term trust, which is crucial for an eco-conscious brand.

Social Perception

Positive Customer Experience, Trustworthy, Meeting a Need, Limited Broader Public Awareness. The general sentiment towards compostable products is growing positively, driven by environmental concerns, which benefits Key Compostables by association.

Copy Examples

• •Headline: Ship Smart, Not Hard on the Planet. Body: Make the switch to Key Compostables. Our certified compostable mailers protect your products and our Earth. Quality you can trust, sustainability you can feel good about.
• •Headline: Your Business Runs on a Greener Future. Body: Choose Key Compostables for your shipping and packaging needs. Durable, eco-friendly, and designed to make a difference. Join us in reducing plastic waste, one package at a time.
• •Headline: Finally! Compostable Bags That Actually Hold Up. Body: Tired of flimsy eco-bags? Our customers rave about the strength and quality of Key Compostables. Experience the difference – good for your needs, great for the planet.
• •Headline: The Simple Swap for a Sustainable Tomorrow. Body: At Key Compostables, we make it easy to choose eco-friendly. From coffee cups to shipping labels, find practical, certified compostable solutions that align with your values.
• •Headline: Less Plastic, More Planet. That's Our Promise. Body: Key Compostables is committed to providing high-quality, certified compostable products that help you reduce your environmental footprint. Shop our collection and be part of the solution.