Brand Tone

Energetic, engaging, appreciative of craftsmanship and artistry, playful, descriptive, professional, and helpful.

Brand Values

• •Craftsmanship & Quality
• •Creativity & Uniqueness
• •Community Engagement
• •Customer Satisfaction
• •Passion for the Hobby

Best Practices

• •Use relevant hashtags to reach the target audience.
• •Encourage interaction through questions, polls, and user-generated content features.
• •Keep it Visually Driven & Descriptive: Since keycaps are a visual product, ensure copy complements the imagery by painting a picture with words, describing textures, colors, and the overall aesthetic impact.
• •Maintain a Helpful & Approachable Demeanor: Especially in customer service, FAQs, and instructional content, ensure the tone is friendly, clear, and supportive, reflecting the positive customer service experiences reported.
• •Highlight promotions and deals: Mention free shipping on US orders over $150, 24/7 support, a 7-day exchange policy, and secure payment options in the copy.

Social Perception

Keycap Kings is perceived as a provider of high-quality, artistic, and unique artisan keycaps. They are seen as a reputable seller, particularly on platforms like Etsy, known for good craftsmanship and customer service. The brand is associated with creativity and the ability to personalize one's keyboard setup. Their social media presence contributes to a perception of being engaged and in tune with the community.

Copy Examples

• •Add a Pop of Color to Your Keyboard!
• •a gross pile of skulls that looks amazing!
• •Elevate your experience, one keystroke at a time.
• •#Giveaway #KeycapKings #ArtisanKeycap #MechanicalKeyboards
• •Check out our latest collection of handmade artisan keycaps!