Brand Tone

Professional and Expert, Informative and Helpful, Reliable and Efficient, Solution-Oriented, Customer-Centric

Brand Values

• •Expertise & Knowledge
• •Quality
• •Customer Focus & Service
• •Comprehensive Solutions & Choice
• •Efficiency & Reliability
• •Accessibility
• •Integrity & Trust

Best Practices

• •Prioritize Clarity and Accuracy: Reflect the brand's commitment to providing clear and detailed product information. Avoid jargon where possible, or explain it if necessary for the target audience (e.g., medical or industrial clients). Ensure all product descriptions and advice are factually correct.
• •Emphasize Expertise and Solutions: Frame copy around solving customer problems or meeting specific needs. Highlight the specialist knowledge of the team and the suitability of products for particular applications (e.g., "Our experts recommend..." or "Ideal for environments requiring...").
• •Maintain a Professional Yet Approachable Voice: While the tone is expert, it should also be helpful and accessible, inviting customers to seek advice. Avoid overly casual language but ensure the copy is not intimidating.
• •Be Consistent Across All Channels: Ensure the tone used on the website (product pages, blog, FAQs) is mirrored in social media posts, email communications, and any advertising materials. This builds a cohesive brand identity.
• •Focus on Benefits and Value: While listing features is important, translate these into tangible benefits for the user – whether it's improved comfort, increased efficiency, better hygiene, or enhanced accessibility. This aligns with the value of providing "superb range and excellent pricing" to save customers "time and money".

Social Perception

A Specialist Provider, Knowledgeable Resource, B2B and B2C Player, Reliable Supplier, UK-Based Authority

Copy Examples

• •Headline: Solve Your Typing Discomfort. Expert Ergonomic Advice & Solutions. Body: Don't let an unsuitable keyboard impact your productivity or wellbeing. At Keyboard Specialists, we offer an extensive range of ergonomic keyboards and mice, backed by expert advice to help you find the perfect fit for your needs. From vertical mice to compact keyboards, discover tailored comfort today. Call to Action: Explore Ergonomic Solutions | Speak to an Expert
• •Headline: Hygiene & Durability: Specialist Keyboards for Medical & Industrial Environments. Body: In critical environments, your equipment can't let you down. Our range of medical and industrial keyboards are designed for easy sterilization, robust performance, and complete reliability. Waterproof, washable, and built to last. Call to Action: View Medical Keyboards | Discover Industrial Solutions
• •Headline: Can't Find the Right Keyboard? We Source & Customize. Body: With over 3000 input devices and customization options, Keyboard Specialists LTD is your dedicated partner for all keyboard requirements, no matter how unique. From specific language layouts to bespoke industrial designs, we deliver. Call to Action: Enquire About Custom Keyboards | Browse Our Extensive Range
• •Headline: Boost Workplace Productivity & Wellbeing. Equip Your Team with KBS. Body: Keyboard Specialists LTD provides tailored input device solutions for corporate, NHS, and educational sectors. Benefit from our extensive product knowledge, efficient service, and next-day delivery on a wide range of specialist and ergonomic keyboards. Call to Action: Get a Corporate Quote | Learn About Our B2B Services
• •Headline: The UK's Leading Input Device Specialists. Knowledge You Can Trust, Service You Can Rely On. Body: Since 2006, Keyboard Specialists has been the go-to source for quality keyboards, mice, and accessories. Our commitment to expert advice, comprehensive choice, and customer satisfaction ensures you get the right product, right when you need it. Call to Action: Why Choose KBS? | Contact Our Specialists