Brand Tone

Friendly and Approachable, Value-Oriented, Enthusiastic/Exciting, Service-Oriented, Direct and Informative

Brand Values

• •Accessibility/Affordability
• •Customer Service
• •Quality
• •Enjoyment/Excitement
• •Family/Personal Connection

Best Practices

• •Use 'You' and 'We' Consistently: Address the customer directly ('You') and speak as a unified brand ('We') to foster a personal connection, reinforcing the 'good people to good people' vibe.
• •Infuse Enthusiasm Authentically: Use positive language and exclamation points where appropriate, but ensure it aligns with the product's utility and doesn't feel forced (e.g., 'Get ready for an exciting journey!').
• •Prioritize Clarity and Value: While being friendly, always ensure product descriptions and policies are clear, easy to understand, and highlight the value proposition (e.g., 'fair prices,' 'quality,' specific benefits).
• •Maintain the Personal Touch (where appropriate): Reference the 'About Us' spirit in broader communications occasionally to remind customers there are real people behind the store, aiming to provide good service.
• •Ensure product descriptions and policies are clear, easy to understand, and highlight the value proposition.

Social Perception

A brand that is seen as friendly, approachable, value-driven, and with a personal touch, stemming from the owner's story. Potential disconnect due to the name 'Keyboard Jockeys' not aligning directly with the product range.

Copy Examples

• •Hey there! What are you waiting for? 💰
• •Join us on an exciting journey!
• •Founded from a personal journey, we're here to make sure you get the best, with a smile!
• •Quality gear, happy trails, and prices that feel like a breath of fresh air.
• •We aim to provide you with the best possible customer service experience.